FR
EN
ES
DE
Track GEO Visibility Evolution Over Time
Schedule recurring GEO audits — daily, weekly or monthly — to measure the impact of your recommendations and deliver data-driven reporting to your clients automatically.
Table of Contents
Why Schedule Recurring Audits?
A single GEO audit gives you a snapshot of your client's visibility across AI models. But GEO visibility is not static — it changes constantly as AI models update their training data, competitors improve their online presence, and content freshness plays an increasing role.
Without recurring audits, you miss the trend. Scheduled audits solve this by automatically running audits at regular intervals, building a timeline of data points that reveal the true evolution of your client's visibility.
Trend Detection
Spot upward or downward visibility trends before they become critical. React proactively to changes.
Measure ROI
Track before/after data to prove the ROI of your GEO recommendations with hard numbers.
Save Hours
Automated audits replace hours of manual work. Focus on strategy, not data collection.
Client Reporting
Clients expect regular reports. Scheduled audits generate the data you need for consistent reporting.
Frequency Options
AILabsAudit offers three frequency options for scheduled audits. The right choice depends on your client's needs, the activity level, and your credit budget.
Daily
Run an audit every day. Best suited for critical clients or during active GEO campaigns (content push, link building, entity optimization). High credit consumption — use only when the data granularity justifies it.
Weekly
Run an audit once per week. This is the recommended frequency for most clients — it offers the best balance between visibility tracking granularity and credit consumption. Sufficient to detect trends while keeping costs manageable.
Monthly
Run an audit once per month. Ideal for stable clients in maintenance mode where no active GEO work is being done. Low credit usage, but trends may be harder to spot with fewer data points.
| Frequency | Credits / Month | Use Case | Recommended For |
|---|---|---|---|
| Daily | ~30 audits/month | Active GEO campaigns, critical clients | Short-term intensive tracking |
| Weekly Recommended | ~4 audits/month | Standard visibility monitoring | Most clients |
| Monthly | 1 audit/month | Maintenance mode, stable clients | Long-term low-priority tracking |
Setting Up a Scheduled Audit
Follow these steps to set up a recurring scheduled audit for one of your clients:
Go to the scheduling page
Navigate to the scheduling page from the main menu (/planification) or access it directly from a client detail page via the "Schedule audit" button.
Select the client
Choose the client you want to schedule recurring audits for. Only clients with at least one completed audit configuration (prompts and models) can be scheduled.
Choose frequency
Select the audit frequency: daily, weekly (recommended), or monthly. You can change this later without deleting the schedule.
Configure models and prompts
The schedule uses the client's existing audit configuration by default. You can override specific models or prompts if needed. Each scheduled audit will query all configured models in both native and web search modes.
Activate the schedule
Click "Activate". The first audit runs immediately or at the next scheduled window depending on your configuration. Subsequent audits follow the selected frequency automatically.
What Happens When an Audit Runs
When a scheduled audit triggers, the platform automatically executes a complete audit pipeline. Here is what happens behind the scenes:
- Celery task triggers — At the scheduled time, a background Celery task launches the audit asynchronously
- All configured models are queried — Each AI model (ChatGPT, Claude, Gemini, Perplexity, etc.) is queried with your prompts in both native and web search modes
- Scoring is calculated on 6 dimensions — Citations, position, sentiment, coverage, accuracy, and freshness are computed for each model response
- Dashboard is updated — The new data point is added to the client's dashboard with a new timestamp
- Evolution charts get a new entry — Trend lines for all key metrics receive a new data point, enabling visual tracking
- PDF report auto-generated — If configured, a PDF report is automatically generated and stored for download or client sharing
- Email notification sent — The agent (agency) receives an email notification with a summary of the results
- Native vs web comparison available — Native score vs web score comparison shows whether the brand is anchoring in LLM memory or relies on web retrieval
Tracking Evolution Over Time
The real power of scheduled audits is the ability to track how your client's GEO visibility evolves over time. The dashboard provides several tools for this:
Trend Lines for Key Metrics
The dashboard displays trend lines for all key metrics: Visibility Score, Share of Voice IA, citation rate, sentiment, and position across all AI models. Each scheduled audit adds a new data point to these curves.
Side-by-Side Audit Comparison
Compare any two audits side by side to see exactly what changed. This is invaluable for measuring the impact of specific GEO actions — compare the audit before your recommendations were implemented with the audit after.
Identify High-Impact GEO Actions
By correlating audit data with your GEO action timeline, identify which actions had the most impact on visibility. Did updating Schema.org markup improve citation rates? Did publishing new content boost the native score?
Native vs Web Score Evolution
Track the evolution of native scores vs web scores over time. When the native score increases independently of the web score, it means the brand is anchoring in the LLM's training data — a long-term GEO win. This is one of the most valuable insights scheduled audits provide.
Share with Clients
Share evolution data with your clients via the portail client or PDF reports. Show them the tangible results of your GEO work with clear trend data.
Managing Schedules
Once a scheduled audit is active, you can manage it from the scheduling dashboard. Here are the available operations:
Pause / Resume
Pause a scheduled audit without deleting it. The configuration, history, and all data points are preserved. Resume at any time to pick up where you left off. This is useful when a client pauses their GEO engagement temporarily.
Edit Frequency
Change the frequency (daily, weekly, monthly) of an active schedule. The change takes effect at the next scheduled run. Previous audit history is preserved regardless of frequency changes.
Delete a Schedule
Permanently delete a schedule. This removes the recurring trigger but does not delete past audit data. All historical audits and their results remain accessible in the client dashboard.
View Next Run Date
The scheduling dashboard displays the next planned execution date for each active schedule. This helps you anticipate credit consumption and plan around important dates.
View Audit History
Access the complete history of all automated runs for a schedule: dates, status (success/failure), credit cost, and direct links to each audit's results.
Best Practices
Follow these recommendations to get the most out of scheduled audits:
- Start weekly for new clients — Switch to monthly after 3 months of stability if no active GEO work is ongoing
- Use daily only during active campaigns — Content pushes, link building, entity optimization campaigns justify daily granularity
- Combine with page vitrine tracking — Cross-reference AI bot crawl data from showcase pages with audit scores to see the full picture
- Always configure auto-report — For client-facing scheduled audits, enable automatic PDF report generation so reports are ready to share
- Monitor credit consumption — Set alerts if credits run low to avoid missed scheduled audits. Use the GEO checklist to prioritize actions
Frequently Asked Questions
How many credits does a scheduled audit cost?
The credit cost depends on your audit configuration: number of prompts multiplied by the number of AI models. For example, if a client has 10 prompts and 5 models configured, each audit costs approximately 50 API calls worth of credits. The exact cost is displayed before you activate a schedule, and you can check historical costs in the audit history.
Can I schedule audits for multiple clients?
Yes. You can create separate schedules for each client, each with their own frequency and configuration. The scheduling dashboard shows all active schedules in a single view, making it easy to manage your entire portfolio. The maximum number of active schedules depends on your subscription plan.
What happens if I run out of credits during a scheduled audit?
If your credit balance is insufficient when a scheduled audit triggers, the audit is skipped and you receive an email notification alerting you. The schedule remains active — the next scheduled run will attempt to execute normally. We recommend monitoring your credit balance and setting up low-credit alerts to avoid missed audits.
Can I change the models/prompts for a scheduled audit?
Yes. You can modify the audit configuration at any time. Changes to the client's prompts or model selection are automatically reflected in the next scheduled run. You do not need to delete and recreate the schedule — just update the client's audit configuration and the scheduled audit will use the new settings.
Ready to track GEO visibility evolution?
Schedule recurring audits for your clients and measure the impact of your GEO recommendations with data-driven insights.
Schedule Your First AuditReady to audit your AI visibility?
Create your free account and receive 500 bonus credits.
Create free account