Edition: July 2026

Observatory of brand visibility in AI

How often does a brand actually appear when AIs answer its customers? Real, dated figures aggregated from our platform. Reusable with attribution.

Scope of this edition : 89 audited brands | 145 complete audits. Updated : July 2026.

These benchmarks help GEO/AEO agencies and consultants position their clients' brands; the statistics below describe the sample measured for this edition (date and size shown above), not the whole market.

The key figures

16 %
Spontaneous visibility (brand appears without being named)
67/100
Average brand visibility (/100)
65 %
Brands hit by at least one AI-invented URL
64 , 70
Model-memory score (native), Web-search mode score

Model reliability: invented-URL rate

Share of URLs cited as sources that do not exist, per model. Of 26 435 verified URLs, 70 were invented (0.26 % on average).

Model Invented-URL rate
Perplexity Sonar Pro 1.05 %
Anthropic Claude Sonnet 4.6 0.62 %
OpenAI GPT-5 Mini 0.44 %
Anthropic Claude Haiku 4.5 0.19 %
OpenAI GPT-5 0.16 %
Google Gemini 2.5 Flash 0.12 %
Perplexity Sonar 0.04 %

Trends by sector

Indicative sample, per-sector counts are still small (n shown). To be consolidated in future editions.

Sector Brands (n) Visibility (/100)
Retail 4 78
Services 4 77
Construction 3 75
IT / Tech 7 69
Restaurants 3 55
Health 3 51

Sector studies

Dedicated studies from validated sector scans. Each study has its own methodology, separate from the audit aggregates above.

Method & limits

These figures aggregate real audits of brands that chose to measure themselves, a sample not representative of all companies. Spontaneous visibility comes from an entity-extraction sub-sample. Sector trends rest on small counts and are indicative. Full methodology, confidence intervals included, on our methodology page.

Cite the Observatory

This data is freely reusable with attribution to “AI Labs Audit, AI Visibility Observatory”. Two in-depth publications complete this edition: the AI visibility barometer, the study on URLs invented by models.