Client Creation & GEO Prompts — Full Customization

Overview — Two Ways to Create a Client

AILabsAudit offers two methods to create a client. Both methods lead to the same result: a fully configured client profile with GEO-optimized prompts ready for your first audit.

Regardless of the method, once the client is saved, AILabsAudit automatically generates a complete set of GEO/AEO-optimized prompts customized to the client's profile.

AI-Assisted Client Creation (Recommended)

The fastest way to create a client. Perplexity Sonar, a powerful LLM with real-time web access, analyzes the website and extracts all relevant information automatically.

What the AI extracts

• Sector / Industry: the business category (e.g., "Boulangerie-patisserie", "SaaS B2B", "Cabinet d'avocats")
• Products / Services: main offerings listed on the website
• Competitors: top 5 competitors with their website URLs
• City: the business location (headquarters or main office)
• Description: a concise summary of what the company does and its differentiators
• Social media: Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok URLs when available

Manual Client Creation

If you prefer full control or if the client does not have a website, you can fill the form manually. This method costs no credits.

Required fields

• Company name: the official name of the business
• Website: the main URL (optional for manual creation)
• Sector: select from the dropdown or enter a custom sector
• City: the business location for local GEO relevance

Recommended fields

• Products/Services: comma-separated list of main offerings — used as {produit} variable in prompts
• Competitors: add each competitor with their name and website URL — used as {concurrent_1} to {concurrent_5}
• Description: a concise paragraph about the company and what makes it unique
• Differentiators: what sets this client apart from competitors (used for E-E-A-T signals)

When to use manual creation

• The client does not have a website yet
• You are creating an internal or test client
• The business operates in a very specific niche that AI might not categorize correctly
• You want to save the 20 credits from AI research

Auto-Generated GEO Prompts

After client creation, AILabsAudit automatically generates a complete set of customized prompts covering 8 GEO/AEO themes. These prompts are the questions that will be sent to AI models during audits.

8 GEO/AEO themes covered

Variable system

Prompts use variables that are automatically replaced with client data during audits:

• {entreprise} — the company name
• {produit} — the main product/service
• {secteur} — the business sector
• {ville} — the city
• {site_web} — the website URL
• {concurrent_1} to {concurrent_5} — competitor names

Using Base Prompts

Base prompts are your reusable library of prompts that can be applied across all clients. Instead of recreating the same prompts for each client, create a base prompt once and assign it to any client.

Why use base prompts?

• Standard audit questions: questions you ask for every client (e.g., "What is {entreprise} known for?")
• Industry-specific prompts: prompts tailored to a sector (e.g., restaurant-specific questions)
• Branded prompts: if you run a white-label agency, create prompts consistent with your methodology
• Compliance prompts: standard E-E-A-T verification questions

How to create a base prompt

Manual Prompt Creation

Create prompts from scratch for specific needs that go beyond the auto-generated set. Use the variable system to keep your prompts dynamic and reusable.

Available variables

Writing effective prompts

• Be specific: "What are the best {produit} shops in {ville}?" is better than "Tell me about {entreprise}"
• Include competitor context: "Compare {entreprise} and {concurrent_1} for {produit} in {ville}"
• Test with the preview: see exactly how the prompt will look with the client's data before saving

Categories and weights

Each prompt has a category (visibility, authority, sentiment, etc.) and a weight (1-10). The weight determines the priority of the prompt in the audit — higher weight prompts contribute more to the overall score.

AI Model Configuration

Select which AI models to query for this client. Model configuration is per-client, meaning different clients can use different model combinations.

Native mode vs. Web search mode

Each model can be queried in two modes:

• Native mode: queries the model's training data only. Results reflect what the model "knows" from its training cutoff. Best for measuring how well a brand is embedded in the AI's knowledge base.
• Web search mode: adds the :online suffix, enabling real-time web search results. Best for measuring current visibility and how the brand appears in live AI-powered search.

Recommended model selection

For a comprehensive GEO audit, we recommend selecting at least one model from each major provider:

Creating Clients via MCP

The MCP (Model Context Protocol) server allows you to create clients directly from AI-powered IDEs and assistants like Claude Desktop, Cursor, or Windsurf.

How it works

Importing and Bulk Operations

Import clients from CSV

If you manage a large portfolio, you can import clients from a CSV file. The CSV format supports the following columns: company_name, website, sector, city, products, description.

Duplicate a client's prompt set

When you create a new client in a similar industry, you can duplicate the prompt configuration from an existing client. This copies all custom prompts and their weights — saving you from recreating the same setup.

Export client data (GDPR)

For GDPR compliance, you can export all data associated with a client: profile information, audit history, prompts, scores, and reports. The export is available in JSON format from the client's detail page.

Frequently Asked Questions