GEO News &amp; AI Visibility

When AI omits your brand, a competitor takes your place

Across 3,002 AI answers, 42% cite a competitor. When your brand is absent, a competitor takes its place 37% of the time, 4.6 rivals on average.

AIs don't agree about your brand: 1 question in 4

Across 617 questions asked to several AIs, in 23% of cases models disagree on whether your brand appears. Asking one AI is not enough. We talk about "...

The sources AIs cite most when talking about brands (123 audits)

Across 123 audits, which sources do AIs cite about brands? LinkedIn 37%, Wikipedia, Trustpilot, business registries. Your website is not enough.

Comparison

GEO/AEO tools for agencies: the French landscape 2026 (Qwairy, Hikoo, AI Labs Audit)

Qwairy, Hikoo, Peec AI, AI Labs Audit: a factual landscape of French GEO/AEO tools for agencies, with providers, models and integrations compared.

Which AI model invents the most URLs? 26,435 citations examined

Of 26,435 URLs cited by 53 AI models, 70 didn't exist. Models ranked by hallucinated-URL rate, from 0.04% to 1.05%. Original AI Labs Audit data.

AI Labs Radar: the free pre-diagnosis that tells brands what AIs say about them

AI Labs Radar: a free, no-account pre-diagnosis that measures what ChatGPT, Gemini and Mistral say about your brand. Results in 2 minutes. Try it now.

Jun 2026 Read

2026 Barometer: what 6,820 AI answers reveal about brand visibility

Original AI Labs Audit data: 104 audits, 65 brands, 6,820 AI answers. 16% unprompted visibility, invented URLs for 66% of brands, +7 points in web mod...

Jun 2026 Read

R&D / Comparison

Profound vs Scrunch vs AI Labs Audit: Head-to-Head GEO/AEO Comparison (2026)

Detailed comparison Profound vs Scrunch vs AI Labs Audit: features, pricing, strengths and weaknesses of GEO/AEO platforms in 2026. Impartial R&D anal...

8 Best AEO/GEO Platforms 2026: Features & Pricing Compared

Editorial comparison by AI Labs Audit: 50+ AIs tested, 6 KPIs, API, white-label. Plans from 0 €, Consultant at 79 €/month. Methodology inside.

Technology

What is an MCP Server? The protocol that connects your AIs to your data

Discover the MCP (Model Context Protocol) that connects Claude, ChatGPT and other AIs to your business data in real time.

Zero-Click and AI Visibility: How to Turn the Threat into Opportunity in 2026

60% of searches are zero-click in 2026. Discover how to turn this threat into opportunity with AEO, GEO and structured data strategies.

The AI Search Market in 2026: Key Figures, Market Share and Trends

Key AI search market figures for 2026: ChatGPT 900M+ users, 5x higher conversion rate, $7.3B GEO market. Statistics and trends.

AI Hallucinations and Brand Reputation: How to Protect Your Image on ChatGPT, Claude and Gemini in 2026

35% of brands impacted by AI hallucinations. Learn how to protect your reputation on ChatGPT, Claude, Gemini and Perplexity in 2026.

Key AI Visibility Metrics: Complete Guide to Measuring Your Presence on ChatGPT, Claude, and Gemini

Visibility Score, Mention Rate, Share of Voice: the 6 key metrics to measure your clients' AI presence on ChatGPT, Claude and Gemini, with formulas.

How to Get Cited by ChatGPT, Claude & Gemini: Complete Guide 2026

40% of users now ask an AI instead of Google. Step-by-step guide to getting your clients cited by ChatGPT, Claude and Gemini, with a free audit tool.

Premium PDF Reports: Complete Guide to AI Visibility Audits

Discover our 15-25 page premium PDF reports for AI visibility audits. Full white labeling, AI content, GEO metrics. Complete guide for agencies.

Gemini Audit: How to Get Visible on Google's AI [+ AI Overviews]

Audit client brands on Google Gemini and AI Overviews: how Google's AI selects sources, and 8 strategies to get featured in AI answers. Practical guid...

Claude Audit: How to Check & Improve Your Visibility on Anthropic's AI

Are your clients visible on Claude? Audit their presence on Anthropic's AI, understand its citation patterns and optimize B2B visibility step by step.

GEO Audit: Measure Generative AI Visibility

Run a GEO audit that tests generative AI answers, checks sources and claim accuracy, tracks competitors, and turns evidence into clear priorities.

AEO Audit: A Practical AI Visibility Checklist

Learn how to run an AEO audit: test AI answers, track spontaneous mentions, check accuracy, compare competitors, and prioritize evidence-led fixes.

Comparison

Profound vs OtterlyAI: AEO & GEO Platform Comparison (2026)

Detailed comparison of Profound and OtterlyAI for AEO and GEO monitoring. Feature table, pricing, ideal use cases, and methodology note.

AI Visibility Audit: 8 Real-World Use Cases Across Industries

E-commerce, SaaS, hospitality, healthcare, B2B: 8 real use cases where AI visibility audits protect reputation and drive growth. Guide by industry.

How to Run a GEO Audit: Step-by-Step Practical Guide (2026)

Run a complete GEO audit in 7 steps: measure and improve your brand visibility on ChatGPT, Claude, Gemini and Perplexity. Practical 2026 guide.

How to Audit Your Brand AI Visibility Step by Step

Audit your brand visibility on ChatGPT, Claude, Gemini and Perplexity: the 7-step methodology GEO professionals use, explained with a free tool.

Comparison

AI Labs Audit vs Profound: Head-to-Head GEO Platform Comparison

Compare AI Labs Audit and Profound for GEO and AEO. Feature comparison, pricing analysis, and recommendations for agencies and enterprises.

Automatic monitoring of client website accessibility

Validation at input + daily cron: the platform automatically detects client sites that have gone down so you don't audit emptiness.

May 2026 Read

Simultaneous multilingual audit: 4 European markets in one audit

How a single AI audit covers FR/EN/ES/DE simultaneously with localised prompts, cross-market heatmap, per-market AI recommendations and unified PDF.

May 2026 Read

Technical

robots.txt for AI: Optimal Configuration Guide for AI Crawlers

How to configure your robots.txt to allow GPTBot, ClaudeBot and PerplexityBot while blocking training crawlers. Guide with examples.

Agency Mode: Manage a Team of GEO Consultants with a Shared Credit Pool

The Agency+ plan lets you manage multiple consultants from a single dashboard. Shared credit pool, roles, permissions, centralized white-label and API...

AI Semantic Perception: What Words AI Associates with Your Brand

Discover the words and concepts ChatGPT, Claude and Perplexity associate with the brands you audit. Semantic cloud and perception analysis.

Source Authority: Control Which URLs AI Cites for Your Brand

The Source Authority ratio measures the share of your own URLs among those AI cites. Take back control of your sources.

AI Brand Safety: Protect Your Brand from AI Model Hallucinations

How to detect and fix factual errors AI generates about the brands you audit. Brand Safety score, concrete examples and action plan.

Hero Grades A+ to F: the AGS AI visibility score

Hero Grades transform your AI visibility metrics into A+ to F ratings. Understand the 3 scores: AI Visibility, GEO Technical and AEO Readiness.

Technical

AQA Guide: Make Your FAQs Visible to AI in 5 Minutes

The AQA standard makes your FAQs readable by AI: ChatGPT, Claude and Perplexity cite your answers with confidence. JSON-LD examples in 5 minutes.

38-Point GEO Checklist: The Complete Technical Audit for AI

38-point GEO checklist: robots.txt, AQA markup, Schema.org, E-E-A-T. 29 auto-verified + 9 expert.

Complete AI Tracking: Bots, LLM Mentions, Referral Traffic, and Hallucinated URLs

Complete AI tracking guide: 15+ bots, LLM mentions, referral traffic, hallucinated URLs.

Vision

AI Labs Audit: Our Ambition to Become Europe's GEO & AEO Reference

GEO is the next frontier. AI Labs Audit, Europe's reference GEO & AEO platform.

AI Competitive Analysis: Compare Your GEO Share of Voice Against Competitors

AI competitive analysis: compare mentions, positions, sentiment and share of voice vs competitors.

Agent Dashboard: Manage GEO Clients From One Interface

One dashboard to run every GEO client: portfolio view, analytics, credits and alerts. Built for agencies scaling AI visibility services.

Hallucinated URLs: When AI Invents Pages on Your Website

Hallucinated URLs: why LLMs invent pages and how AI Labs Audit detects them.

Scheduled Audits: Track Your GEO Visibility Evolution Over Time

Scheduled GEO audits (daily, weekly, monthly) to track AI visibility evolution.

Native vs Web Score: Measure Both Realities of Your AI Presence

Difference between native and web scores in a GEO audit. AI Labs Audit measures both dimensions.

Read-Only Client Portal: Share GEO Results Under Your Brand

AI Labs Audit read-only client portal: share GEO audit results under your brand with white-label.

AI Prompt Generation: Tailored GEO Audits for Every Client

AI-generated GEO audit prompts for every client: 8 AEO themes, native and web modes, editable before launch. Built for agencies.

Client Showcase Pages: Create Premium GEO Backlinks in Approximately 30 Seconds

Discover how AI Labs Audit Client Showcase Pages generate premium GEO backlinks with Schema.org, Google reviews, and IndexNow in 7 languages.

AILabsAudit REST API Practical Guide: automate your AI visibility audits

Complete guide to integrating the AILabsAudit REST API: authentication, endpoints, integration patterns, Python code examples and best practices.

Strategy

AI Optimization: Strategies to be Cited by LLMs

Complete guide to AI optimization strategies to improve visibility on ChatGPT, Claude, Gemini, Perplexity. AEO, GEO, LLMO.

Tool / Technical

AI Labs Audit: AI Referencing Without Web Search

Discover how AI Labs Audit analyzes brand visibility on AI without depending on web search. Reliable and reproducible results.

AEO Checklist 2026: 25 Priority Actions to Rank on ChatGPT & AI Search

AEO checklist 2026: 25 priority actions (full library: 118) ranked by impact to get your clients cited by ChatGPT, Claude, Gemini and Perplexity.

AI Share of Voice: Measure It in ChatGPT and AI Search

Learn how to measure AI Share of Voice in ChatGPT and AI search, separate it from brand visibility, and turn findings into a repeatable audit.

Technical

RAG (Retrieval-Augmented Generation) and Visibility

Understand how RAG works and how it affects brand visibility on AI. Technical guide for optimization.

Strategy

Voice Search & AI Assistants 2026: How to Optimize for Siri, Alexa & Google

61% of Gen Z uses AI voice assistants daily. Learn how to optimize your content for Siri, Alexa, Google Assistant & ChatGPT voice — with real-world ex...

Tools

Best AEO Monitoring Tools: What to Measure in 2026

Compare AEO monitoring tools by evidence, alerts, model coverage and reporting. Learn the metrics and workflow needed to investigate visibility drops.

How to Get Cited by Perplexity: Track Sources and Improve

Learn how to get cited by Perplexity, track source URLs by query, distinguish citations from crawls, and improve pages with evidence and clear answers...

Local AI Visibility: Guide for Restaurants and Hotels

Strategies for local businesses (restaurants, hotels) to appear in AI responses for local searches.

E-E-A-T for AI: How to Build Authority That Gets You Cited by ChatGPT [2026]

E-E-A-T signals determine whether AI cites a brand. Learn how Experience, Expertise, Authority & Trust translate to AI visibility — with 12 actionable...

Strategy

Schema Markup for AI: How Structured Data Boosts Your AI Visibility [Guide]

Schema.org markup helps AI engines understand your content. Which JSON-LD types matter for ChatGPT, Gemini and Perplexity, with copy-paste examples.

llms.txt: The New Standard for AI Visibility (Complete Guide 2026)

llms.txt tells AI models what a site is about. Step-by-step implementation guide for ChatGPT, Claude & Perplexity. See results in 2 weeks.

Regulation

AI Act: Complete Guide for Companies 2025

Everything you need to know about the AI Act and its impact on your AI visibility. Compliance guide for companies.

Schema Markup for AI Search: A Practical JSON-LD Guide

Learn how to use JSON-LD schema markup for AI search: choose the right types, match visible content, validate the rendered page and avoid common error...

GEO (Generative Engine Optimization): The Complete Guide [2026]

GEO (Generative Engine Optimization) is how brands get cited by Perplexity, SearchGPT and AI Overviews. 6 key strategies, backed by Princeton research...

Study: AI Visibility of French Companies

Exclusive study on the visibility of French companies on ChatGPT, Claude, Gemini and Perplexity. Key figures and analysis.

Business / Agencies

Agencies: How to Offer AI Visibility Audits

Guide for agencies and consultants to integrate AI visibility audits into their offerings. New business opportunity.

Methodology / Guide

AI Visibility Audit: 7-Step Methodology Used by Top Agencies [2026]

The AI visibility audit methodology agencies use: 7 steps covering ChatGPT, Claude, Gemini and Perplexity, with metrics, scoring and action plans.

Trends / AI

Conversational AI to Monitor in 2025

Discover the conversational AIs that will dominate the market in 2025: ChatGPT, Claude, Gemini, Perplexity and emerging new players.

Strategy / Guide

SEO vs AEO: Differences and Complementarities

Compare SEO and AEO: understand the key differences and how these two approaches complement each other to maximize brand visibility.