GEO agencies face a recurring challenge: how to share audit results with clients in a professional, secure, and brand-consistent manner? AI Labs Audit solves this problem with the read-only client portal: a dedicated space where each client accesses their scores, reports, and evolution, all under the agency's brand. Discover how this feature transforms the agency-client relationship.
Why agencies need a client portal
Without a dedicated client portal, agencies juggle between emails, PDF files, Excel spreadsheets, and PowerPoint presentations to communicate GEO audit results. This fragmented approach creates several problems:
- Time waste: Each report requires manual formatting, screenshot extraction, and comment writing. For a 20-client portfolio, this represents dozens of hours per month.
- Outdated data: A PDF sent by email is a frozen snapshot. The client does not see real-time score evolution.
- Diluted brand image: Emails and PDFs rarely carry a consistent visual identity. The client perceives a handcrafted rather than professional service.
- Insufficient security: PDF files circulate, get forwarded, stored on shared spaces. AI visibility data is sensitive and deserves controlled access.
Field observation: Agencies using a dedicated client portal report a significant increase in client retention. Transparency and permanent access to results reinforce trust and perceived service value.
How the client portal works
Private link with token access
Each client portal is accessible via a unique link containing an authentication token. No account creation, no password to remember. The client clicks the link and directly accesses their space. The agency can regenerate the token at any time to invalidate old links.
Strict read-only access
The client can view all information in their space but cannot modify anything. They cannot launch audits, modify prompts, or access configuration settings. This separation ensures the agency maintains full control over methodology and audit parameters.
Real-time updates
Unlike static PDF reports, the portal displays real-time data. When a new audit completes, results are immediately visible in the portal. The client does not need to wait for an email or call from the agency.
What clients can see
Visibility scores
The overall visibility score and per-model scores (ChatGPT, Claude, Perplexity, Gemini) are displayed with visual gauges and trend indicators. The client immediately understands where they stand and how their scores evolve.
GEO Checklist
The GEO checklist presents recommended actions, ranked by priority and impact level. Each action includes a clear explanation and status (to do, in progress, done). The client can track optimization progress without needing a call with the agency.
PDF Reports
Premium PDF reports generated by the platform are directly accessible from the portal. The client can download and share them with their management without agency intervention.
Evolution over time
Evolution charts show visibility scores over recent weeks and months. The client visualizes the impact of GEO optimizations implemented and understands the return on investment of the agency's service.
Native vs web comparison
The portal displays the comparison between native score and web score, allowing the client to understand the difference between their visibility in LLM training data and real-time web search visibility.
White-label customization
The white-label feature is at the heart of the client portal. Here is what you can customize:
Agency logo
The AI Labs Audit logo is replaced by your agency's logo. It appears in the portal header, PDF reports, and notification emails.
Brand colors
You define your agency's primary and secondary colors. The entire portal interface adapts automatically: buttons, charts, headers, footers.
No AI Labs Audit mention
This is the most important point: the portal never mentions AI Labs Audit. For the client, they access their agency's proprietary tool. This discretion reinforces the agency's premium positioning and justifies its pricing.
Custom URL
The portal is accessible via a custom subdomain or path that integrates the agency name, reinforcing the appearance of an internal tool.
Security: token-based read-only access
- Unique token: Each client has a unique access token, cryptographically generated and impossible to guess.
- Strict read-only: No modification action is possible via the portal. Underlying API endpoints only expose read operations.
- Instant revocation: The agency can regenerate the token at any time, immediately invalidating all old access links.
- No account creation: The client does not need to create an account or provide personal information. Access is entirely token-based.
- Configurable expiration: The agency can set a validity period for the token, forcing periodic renewal.
How to set up the client portal
- 1. Access client settings in your agency dashboard.
- 2. Enable the "Client Portal" option in the "Access" tab.
- 3. Configure white-label options: upload your logo, set your colors.
- 4. Choose which elements to display: scores, checklist, reports, evolution.
- 5. Generate the access link and share it with your client.
The entire process takes less than 5 minutes per client. For a 20-client portfolio, initial setup can be completed in half a day.
Strategic use cases
Sharing with client management
Your contact at the client is often a marketing or digital manager. The portal allows them to share results with their leadership without reformatting data. The unique link works for all recipients, and the intuitive interface requires no training.
Monthly performance reviews
During monthly reviews, open the portal in screen-share mode. Evolution charts and compared scores speak for themselves. You save preparation time and the client directly visualizes source data.
New client onboarding
From the first audit, grant portal access. The client can explore their results at their own pace, ask relevant questions, and become more involved in optimizing their AI visibility.
Service value justification
Evolution charts are your best retention argument. When a client considers reducing their GEO budget, progression curves objectively demonstrate the impact of your work.
Combining portal, PDF reports, and showcase pages
The client portal does not operate in isolation. It integrates into a broader ecosystem:
- Premium PDF reports: PDF reports are accessible from the portal. The client can download them for archives or internal presentations.
- Showcase pages: Showcase pages are linked to the client profile in the portal. The client sees the backlink created for them and can track its impact via evolution scores.
- Scheduled audits: Results from scheduled audits automatically feed the portal. Each new audit updates scores and charts without any manual intervention.
This synergy between features creates a complete and consistent client experience. The agency offers a premium service perceived as a high-level proprietary tool.
Frequently asked questions
Can the client see the prompts used?
No. Prompts, audit parameters, and technical configurations are invisible in the client portal. The client only sees results and recommendations.
Can I limit visible information?
Yes. You choose which modules to enable in the portal: scores, checklist, reports, evolution. You can hide certain sections if they are not relevant for a specific client.
Is the portal mobile-accessible?
Yes. The portal interface is responsive and adapts to all screens: desktop, tablet, and mobile. Your client can check their scores from their phone.
How many portals can I create?
There is no limit. Each client in your portfolio can have their own customized portal. White-label configuration is shared across all portals of the same agency.
The read-only client portal is much more than a simple reporting tool. It is a strategic lever for retention, transparency, and premium positioning for GEO agencies. By offering permanent, secure, and white-label access to audit results, you transform a one-time service into an ongoing engagement perceived as indispensable by your clients.
Measure your AI visibility now
Discover how ChatGPT, Claude, Gemini and Perplexity talk about your brand. Free audit across 300+ AI models.
Start my free audit