EN
FR
ES
DE
IT
KO
JA
The Visibility Score is a metric that measures the presence and quality of brand mentions in responses from conversational AI like ChatGPT, Claude, or Perplexity, always tied to a defined corpus of scenarios, the models queried, the protocol and the period.
What is the Visibility Score?
The Visibility Score is a composite metric that evaluates a brand or website's presence in responses generated by conversational AI. It considers multiple factors to provide an overall performance indicator.
Visibility Score Components
A complete Visibility Score typically includes:
- Mention frequency: How often the brand is cited
- Mention position: 1st position = max score
- Sentiment: Positive, neutral, or negative
- Mention type: Direct recommendation, comparison, simple mention
- Details included: Products, services, features mentioned
AI Labs Audit Scoring Scale
| Score | Meaning |
|---|---|
| 80-100 | Excellent visibility, brand in 1st or 2nd position |
| 60-79 | Good visibility, present in top 3-5 |
| 40-59 | Average visibility, mentioned but not prioritized |
| 10-39 | Low visibility, late or incomplete mention |
| 0 | Absent from AI responses |
How to improve your Visibility Score?
- Optimize content for AEO/GEO
- Strengthen site E-E-A-T
- Create structured content (FAQ, guides)
- Develop presence on AI-cited sources
- Monitor regularly with audits
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.