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AI Share of Voice measures how often your brand is mentioned by AI assistants compared to competitors. A key AEO metric for tracking visibility across ChatGPT, Claude, Perplexity, and Gemini.
What is AI Share of Voice?
AI Share of Voice (SoV) measures your brand's presence in AI responses relative to competitors for relevant queries.
Measurement
- Track mentions across AIs
- Compare to competitor mentions
- Calculate percentage share
Improving AI SoV
Increase your share by building authority, creating comprehensive content, and ensuring consistent accurate brand information across the web.
Only 16% of brands appear when their customers ask AIs. Does yours?
Every question asked to ChatGPT without your name in the answer is a competitor recommended instead of you — measured across 6,820 real AI answers.