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AI Share of Voice measures a brand's share of mentions in conversational AI responses, always tied to a defined corpus of scenarios, the models queried, the test protocol and the period considered. It is neither an overall market share nor a user volume. A key AEO metric for agencies tracking their clients' visibility across ChatGPT, Claude, Perplexity, and Gemini.
What is AI Share of Voice?
AI Share of Voice (SoV) measures a brand's share of mentions in AI responses relative to competitors, tied to a defined corpus of scenarios, the models queried, the protocol and the period.
Measurement
- Track mentions across AIs
- Compare to competitor mentions
- Calculate percentage share
Improving AI SoV
Increase your share by building authority, creating comprehensive content, and ensuring consistent accurate brand information across the web.
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.