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The GEO Checklist is a 38-point technical audit across 6 categories (AI crawlability, structured data, content quality, authority and trust, advanced AI visibility, freshness signals) designed to assess a website's visibility with AI models.
What is the GEO Checklist?
The GEO Checklist is a comprehensive 38-point technical audit developed by AI Labs Audit. It evaluates a website's readiness to be correctly interpreted, indexed and cited by conversational AI models.
Unlike traditional technical audits that focus on classic search engines, the GEO Checklist specifically targets criteria that influence GEO visibility.
Automatic Checks
AI Bot Accessibility
- robots.txt: allows AI crawlers (GPTBot, ClaudeBot, GoogleBot)
- XML Sitemap: up-to-date and accessible
Structured Data
- Schema.org: Organization, LocalBusiness, FAQPage, Product
- Open Graph and social meta tags
- Semantic HTML markup (h1-h6, article, section)
Technical Performance
- SSR (Server-Side Rendering): is content accessible without JavaScript?
- Server response time
- HTTPS and security
Expert Recommendations
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
- Wikidata and Knowledge Graph presence and completeness
- Citation-oriented content strategy
- Multilingual coverage
- Hallucinated URL management
Overall Checklist Score
Each point is evaluated (compliant, partially compliant, non-compliant) and an overall score out of 100 is calculated. This score is an integral part of the GEO audit and the overall visibility score.
Read the full guide in our article GEO Checklist: The 38 Technical Points.
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.