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The GEO Checklist is a 26-point technical audit designed to optimize a website's visibility with AI models. 18 points are auto-verified (robots.txt, llms.txt, Schema.org, SSR, sitemap) and 8 expert recommendations complete the analysis (E-E-A-T, Wikidata, content strategy).
What is the GEO Checklist?
The GEO Checklist is a comprehensive 26-point technical audit developed by AI Labs Audit. It evaluates a website's readiness to be correctly interpreted, indexed and cited by conversational AI models.
Unlike traditional technical audits that focus on classic search engines, the GEO Checklist specifically targets criteria that influence GEO visibility.
The 18 Automatic Checks
AI Bot Accessibility
- robots.txt: allows AI crawlers (GPTBot, ClaudeBot, GoogleBot)
- llms.txt: LLM context file present and well-structured
- XML Sitemap: up-to-date and accessible
Structured Data
- Schema.org: Organization, LocalBusiness, FAQPage, Product
- Open Graph and social meta tags
- Semantic HTML markup (h1-h6, article, section)
Technical Performance
- SSR (Server-Side Rendering): is content accessible without JavaScript?
- Server response time
- HTTPS and security
The 8 Expert Recommendations
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
- Wikidata and Knowledge Graph presence and completeness
- Citation-oriented content strategy
- Multilingual coverage
- Hallucinated URL management
Overall Checklist Score
Each point is evaluated (compliant, partially compliant, non-compliant) and an overall score out of 100 is calculated. This score is an integral part of the GEO audit and the overall visibility score.
Read the full guide in our article GEO Checklist: The 26 Technical Points.