Schema markup is structured data code added to web pages helping search engines and AIs understand content. Using Schema.org vocabulary improves how AI interprets your information.

What is Schema Markup?

Schema markup is code that provides structured information about your content to search engines and AI systems.

Key Types

  • Organization: Business info
  • Product: Products/services
  • Article: Editorial content
  • FAQPage: Q&A content

Implementation

Add JSON-LD schema to your pages to help AIs extract accurate, structured information about your business.

When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?

Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.

Go further

Discover our in-depth article on this topic

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