EN
FR
ES
DE
IT
KO
JA
A Knowledge Graph is a structured database of entities and their relationships. Google's Knowledge Graph powers Knowledge Panels and helps AIs understand connections between concepts, people, and organizations.
What is a Knowledge Graph?
A Knowledge Graph is a database representing entities (people, places, things) and the relationships between them in a structured, machine-readable way.
Google Knowledge Graph
Google's Knowledge Graph contains billions of facts used for:
- Knowledge Panels on the right of results
- Entity disambiguation
- AI response generation
Getting into Knowledge Graph
- Create a Wikipedia/Wikidata entry
- Use Schema.org Organization markup
- Claim your Google Business Profile
- Build consistent NAP (Name, Address, Phone)
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.