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Knowledge Graph

A Knowledge Graph is a structured database of entities and their relationships. Google's Knowledge Graph powers Knowledge Panels and helps AIs understand connections between concepts, people, and organizations.

What is a Knowledge Graph?

A Knowledge Graph is a database representing entities (people, places, things) and the relationships between them in a structured, machine-readable way.

Google Knowledge Graph

Google's Knowledge Graph contains billions of facts used for:

  • Knowledge Panels on the right of results
  • Entity disambiguation
  • AI response generation

Getting into Knowledge Graph

  • Create a Wikipedia/Wikidata entry
  • Use Schema.org Organization markup
  • Claim your Google Business Profile
  • Build consistent NAP (Name, Address, Phone)

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