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Gemini is Google's multimodal AI model, integrated into Google Search, Workspace, and as a standalone assistant. Gemini represents Google's response to ChatGPT and directly impacts search results.
What is Gemini?
Gemini is Google's latest AI model, replacing Bard. It's natively multimodal (text, images, code) and deeply integrated into Google's ecosystem.
Gemini in Google Search
Gemini powers several Google Search features:
- AI Overviews: AI summaries at top of results
- SGE: Search Generative Experience
- Featured Snippets: Enhanced by AI
Impact on SEO/AEO
With Gemini, Google increasingly provides direct answers. Optimizing for Gemini means:
- Strong E-E-A-T signals
- Schema.org structured data
- Clear, authoritative content
- Being in Google's index
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.