Meta AI is Meta's (formerly Facebook) artificial intelligence division and AI assistant integrated into WhatsApp, Instagram, Facebook and Messenger. With over one billion monthly users, Meta AI is the world's most widely distributed AI assistant, powered by Llama models.
What is Meta AI?
Meta AI is the artificial intelligence assistant developed by Meta (formerly Facebook). It is powered by Llama models and integrated directly into Meta's flagship apps: WhatsApp, Instagram, Facebook and Messenger.
With over one billion monthly active users, Meta AI has the largest distribution of any AI assistant, surpassing even ChatGPT in user count thanks to its integration into the Meta ecosystem.
Why Meta AI Matters for AI Visibility
- 1+ billion monthly active users
- 63% of Meta AI interactions happen on WhatsApp
- Integrated as a search bar in Facebook, Instagram and Messenger
- Answers questions, summarizes content, generates images
- 4 million advertisers use Meta's generative AI tools
Meta AI functions as an answer engine directly within social networks. When a user asks Meta AI a question on WhatsApp or Instagram, the AI may mention your brand — or your competitors.
Meta AI and Llama Models
Meta AI is powered by the Llama model family, the world's most downloaded open-source LLMs (1.2 billion cumulative downloads). The latest versions Llama 4 Scout and Llama 4 Maverick are state-of-the-art multimodal models outperforming Gemini 2.0 Flash and GPT-4o on several benchmarks.
Meta AI and AI Labs Audit
AI Labs Audit includes Meta/Llama models in its panel of a wide selection of models from many providers. A comprehensive GEO audit evaluates your visibility including in Meta AI responses. Our tutorial guides you step by step.