An LLM (Large Language Model) is an AI model trained on massive amounts of text to understand and generate human language. Examples include GPT-4, Claude, Gemini, Llama. LLMs power modern AI assistants.

What is an LLM?

LLMs are neural networks trained on billions of text documents. They learn patterns, facts, and reasoning from this data to generate coherent, relevant responses.

Major LLMs

ModelCompanyProduct
GPT-4OpenAIChatGPT
ClaudeAnthropicClaude.ai
GeminiGoogleGemini/Bard
LlamaMetaOpen source

How LLMs Affect Your Visibility

LLMs have learned from web content. Your visibility depends on:

  • Presence in training data
  • Authority and citations
  • Content quality and structure
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?

Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.