<p>The <strong>Model Context Protocol (MCP)</strong> is an open protocol developed by Anthropic that revolutionizes how AI models access external data. In practice, an MCP server acts as a standardized bridge between your AI tools (Claude, ChatGPT, Gemini...) and your business data sources.</p>
<h2>How does MCP work?</h2>
<p>The MCP protocol is based on a simple client-server architecture:</p>
<ul>
<li><strong>The MCP client</strong>: your AI tool (Claude Desktop, ChatGPT, an IDE like Cursor...)</li>
<li><strong>The MCP server</strong>: an API that exposes your data in a structured and secure way</li>
</ul>
<p>When you ask your AI a question, it can automatically query the MCP server to retrieve the data needed for its response. No more copy-pasting reports or exporting CSVs!</p>
<h2>Why use an MCP server for your AI audits?</h2>
<p>At AI Labs Audit, our MCP server lets you access all your audit data directly from your favorite AI assistant:</p>
<ul>
<li><strong>Visibility scores</strong>: check your scores on ChatGPT, Claude, Gemini and Perplexity in real time</li>
<li><strong>Audit results</strong>: analyze your results, compare performance by model, identify trends</li>
<li><strong>Action plans</strong>: access your personalized recommendations and track their progress</li>
<li><strong>Client data</strong>: for agencies, manage your entire client portfolio from an AI conversation</li>
</ul>
<h2>Security and access control</h2>
<p>Security is at the core of our MCP implementation:</p>
<ul>
<li><strong>Dedicated API keys</strong>: each MCP connection uses its own authentication key</li>
<li><strong>Granular permissions</strong>: precisely define which tools and data are accessible</li>
<li><strong>Scoped client keys</strong>: create keys limited to a single client for secure sharing</li>
<li><strong>Encryption</strong>: all communications are end-to-end encrypted via HTTPS</li>
</ul>
<h2>How to connect your AI to AI Labs Audit via MCP?</h2>
<p>Connection is done in 3 simple steps:</p>
<ol>
<li>Create an MCP API key from your <a href="/account/api-integrations">API & Integrations</a> space</li>
<li>Configure your MCP client (Claude Desktop, ChatGPT...) with the server URL and your key</li>
<li>Start querying your audit data through simple conversation!</li>
</ol>
<p>Check out our <a href="/mcp-guide">complete MCP connection guide</a> for a step-by-step tutorial.</p>
<h2>Availability</h2>
<p>The MCP server is included from the <strong>Agent plan (349 €/month)</strong>, with read-only access on Consultant+ (179 €) and all 200+ tools on Agence+ (599 €). It provides access to over 200 tools covering all features of the AI Labs Audit platform.</p>
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.