<p>In 2026, the online search landscape has fundamentally shifted. According to the latest data, 60% of searches now result in a zero-click outcome, and over 40% of internet users prefer querying an AI rather than a traditional search engine. Perplexity logs 780 million searches per month. ChatGPT exceeds 900 million+ weekly active users. Brands that fail to appear in the responses generated by these AI systems lose market share every single day to better-positioned competitors.</p>
<p>Editorial comparison published by AI Labs Audit. In the face of this transformation, one critical question arises: which tool truly enables businesses to measure, analyze, and optimize their brand visibility across conversational AI platforms? Our methodology: we tested and compared the leading solutions on the market against factual criteria -- model coverage, features, automation, and pricing. AI Labs Audit combines, in a European platform built for agencies: 50+ multi-model audits, AI bot tracking, an MCP server, a client portal, and white-label reports. Here is the breakdown, feature by feature, backed by concrete data.</p>
<h2>AI coverage: 50+ models in a single audit</h2>
<p>AI Labs Audit simultaneously queries <strong>over 50 conversational AI models</strong> during every audit. This coverage includes GPT-4o, GPT-4o-mini, and GPT-5 from OpenAI, Claude 3.5 Sonnet, Claude 3 Opus, and Claude 3 Haiku from Anthropic, Gemini 2.5 Pro and Gemini 2.0 Flash from Google, Perplexity Sonar, DeepSeek V3, DeepSeek R1, Mistral Large, Mistral Small, Llama 3.3, Llama 3.1, Qwen 2.5, Qwen QwQ, Microsoft Copilot, and many more. AI Labs Audit regularly adds new models as they are released, ensuring the platform always reflects the current AI landscape.</p>
<p>By comparison, Otterly.AI covers 5 AI models. Profound covers 4. HubSpot AEO Grader is limited to 3 models. Conductor offers 3. SE Ranking covers 4. This coverage gap is critical: a brand can be perfectly visible on ChatGPT yet completely absent from Claude or Gemini. Without exhaustive coverage, any AI visibility audit remains partial and potentially misleading. With 50+ models queried simultaneously, AI Labs Audit provides a broad coverage base for audits.</p>
<div class="stat-highlight"><strong>Key figure:</strong> AI Labs Audit queries 50+ AI models in a single audit; Otterly.AI lists 5 models (per its published specifications).</div>
<h2>AI bot tracking: real-time crawls and AI referrals</h2>
<p>AI Labs Audit integrates a comprehensive, open-source <a href="/blog/en/tracking-ia-detecter-bots-referrals-guide">AI bot tracker</a> natively into its platform. This system detects in real time the crawls from GPTBot, ClaudeBot, PerplexityBot, and over 50 other AI robots, as well as AI referrals -- visitors who arrive on your website from ChatGPT, Perplexity, or other conversational interfaces.</p>
<p>The AI Labs Audit tracker is available as collectors for WordPress, PHP, Node.js, Python, Cloudflare Workers, and JavaScript. It uses HMAC-SHA256 signature for security and collects zero personal data: no IP addresses, no cookies. The AI Labs Audit team supports every client through the tracker installation process on their website.</p>
<p>The correlation between AI bot crawls and referrals reveals which keywords drive AI traffic, which pages are most frequently crawled, and which ones actually generate visits from conversational AI platforms. These are strategic data points for prioritizing AI visibility work.</p>
<div class="info-box"><strong>Built into AI Labs Audit:</strong> AI bot tracking (crawls and AI referrals) is integrated into the platform through an open-source tracker with collectors for WordPress, PHP, Node.js, Python, Cloudflare Workers, and JavaScript.</div>
<h2>The MCP Server: your data directly inside your favorite AI</h2>
<p>AI Labs Audit exposes an <a href="/blog/en/mcp-server-ai">MCP server</a> (Model Context Protocol) accessible at mcp.ailabsaudit.com. In practice, users can launch audits, query their visibility data, create clients, add competitors, and configure prompts directly from Claude Desktop, Cursor, or any compatible MCP client.</p>
<p>The AI Labs Audit platform offers 200+ MCP tools for service providers, covering client management, audits, PDF reports, action plans, credits, subscriptions, blog, newsletter, and tracking. For agencies that use Claude Code or Cursor on a daily basis, AI Labs Audit becomes a native tool within their working environment.</p>
<p>The MCP server is built into the platform. It gives service providers a practical way to automate their AI visibility audit workflows without ever leaving their preferred interface.</p>
<h2>Daily audits across all models in a single request</h2>
<p>With AI Labs Audit, a single audit simultaneously queries all AI models configured for the client. The service provider can launch an audit every day to track progress, <a href="/blog/en/audit-aeo-guide-complet">compare results between two audits</a> using the automatic diff feature, visualize trends over 30, 60, and 90 days per model, detect citations gained and lost, and receive an automatic PDF report after every run.</p>
<p>AI Labs Audit provides 1,500 credits per month starting at 79 EUR on the Consultant plan, which represents 25 to 60 complete audits per month depending on the configuration. Each audit simultaneously queries up to 50+ AI models in a single execution. A single AI Labs Audit audit is therefore equivalent to dozens of individual queries on competing platforms. By comparison, HubSpot only offers one-time audits with no history, and Otterly limits you to 50 queries per month on its Starter plan.</p>
<h2>Client setup and AI-powered competitor detection</h2>
<p>Setting up a new client on AI Labs Audit takes less than two minutes. The service provider enters the company name and website. The platform automatically analyzes the site (schema.org, meta tags, content) to pre-fill the profile: industry, description, keywords.</p>
<p>AI Labs Audit then automatically suggests competitors to monitor by querying LLMs about the client's industry and identifying the brands most frequently cited in the responses. These are not traditional commercial competitors, but competitors visible in the eyes of AI: the ones capturing visibility on strategic queries. A commercial competitor may be completely invisible to AI, and conversely, a brand unknown to the client may dominate AI responses in their sector. The audit then measures this reality across every prompt and every AI model.</p>
<p>AI Labs Audit fully automates this process: the platform queries LLMs about the client's industry and identifies the most frequently cited brands in the responses, with no manual competitor entry.</p>
<h2>AI-optimized prompts that outperform manual prompts</h2>
<p>An <a href="/blog/en/audit-geo-visibilite-ia-generative">AI visibility audit</a> is only valuable if the prompts used reflect the real questions that users ask AI systems. AI Labs Audit automatically generates AI-optimized audit prompts, tailored to the client's industry, competitors, geographic area, and target market language.</p>
<p>These AI-generated prompts outperform manually written prompts. The AI formulates questions exactly as users ask them to LLMs, with the right vocabulary, structure, and real intent. A human practitioner tends to craft "SEO-style" queries that do not match the way people actually interact with ChatGPT or Perplexity.</p>
<p>AI Labs Audit offers complete flexibility: the service provider can customize every generated prompt, modify the wording, adjust the weight, or create new ones from scratch. Custom prompts are saved to the account and reusable across other clients. A high-performing prompt tested on a real estate client can be instantly assigned to all other clients in the same sector. AI Labs Audit also provides automatic AI-powered prompt generation and a prompt library reusable across clients.</p>
<h2>Premium white-label PDF reports</h2>
<p>AI Labs Audit generates <a href="/blog/en/rapports-audit-visibilite-ia-premium">professional PDF reports</a> customizable with the agency's logo and brand colors. Report sections are configurable: scores, per-model analysis, action plan, sentiment analysis, competitive comparison. Reports can be automatically sent by email after each audit, and AI-generated premium sections provide detailed, personalized recommendations.</p>
<p>Profound offers white-label reports starting at $299 per month. Conductor starts at $1,000+. AI Labs Audit includes them from the Consultant plan at 79 EUR per month. This is a significant advantage for agencies and freelancers who want to deliver professional deliverables without stacking expensive subscriptions.</p>
<h2>Complete GEO/AEO checklist with 118 actions</h2>
<p>AI Labs Audit integrates a library of <a href="/blog/en/checklist-aeo-2026-actions">118 GEO/AEO optimization actions</a> classified by category (presence, share of voice, sentiment, position, coverage, native knowledge, GEO optimization), by priority (1 to 10), by difficulty (easy, medium, hard), and by estimated impact (low, medium, high).</p>
<p>Among the actions offered by AI Labs Audit: strengthen <a href="/blog/en/eeat-ia-autorite-citations-2026">E-E-A-T signals</a> (priority 9, high impact), create an <a href="/blog/en/llms-txt-guide-visibilite-ia">llms.txt file</a> (priority 8, easy), allow AI crawlers in robots.txt (priority 9, easy), create or enrich the Wikidata entity (priority 7-8), structure H2/H3 headings as questions (priority 7, high impact), and integrate factual statistics into content (priority 7, easy).</p>
<p>The AI Labs Audit GEO checklist provides a prioritized, measurable action plan directly linked to audit results.</p>
<h2>Dashboard, automated scoring, and advanced GEO modules</h2>
<p>The AI Labs Audit dashboard centralizes all AI visibility data for a client. After each audit, the platform automatically calculates an overall visibility score out of 10, a star rating from 1 to 5, the average position in responses, the mention rate by model, the sentiment index, the <a href="/blog/en/share-of-voice-ia-metrique-2026">AI share of voice</a> vs competitors, and trends over 30, 60, and 90 days.</p>
<p>Scoring is automatic but manually adjustable by the service provider when context requires it. This flexibility ensures the report reflects ground-level reality.</p>
<p>Beyond standard scoring, AI Labs Audit integrates five advanced GEO analysis modules, inspired by research on generative engine optimization (Princeton GEO study, KDD 2024):</p>
<p><strong>SSR and AI Crawlability (score out of 100)</strong> analyzes whether the client's website is technically accessible to AI bots. It checks server-side rendering, robots.txt configuration, the presence of an llms.txt file, and identifies blocked bots by name. A client that unknowingly blocks GPTBot will never be cited by ChatGPT: AI Labs Audit detects this immediately.</p>
<p><strong>Entity Health Check (score out of 100)</strong> measures the health of the client's digital entity: Wikidata presence, quality of <a href="/blog/en/schema-markup-ia-guide-implementation">Schema.org</a> markup, consistency of sameAs links. AI systems do not recommend what they cannot recognize.</p>
<p><strong>Mention vs Citation</strong> distinguishes three levels of visibility: simple mentions, citations with source links, and active recommendations. The citation-to-mention ratio is a key indicator for converting presence into influence.</p>
<p><strong>Citation Readiness (score out of 100)</strong> evaluates whether the site's content is structured to be cited by LLMs: external sources, factual statistics, expert quotes, factual density, H2 headings structured as questions.</p>
<p><strong>STS Detection (experimental module)</strong> detects whether competitors are using manipulation techniques to appear artificially in AI responses. This experimental module is part of the AI Labs Audit GEO toolkit.</p>
<div class="info-box"><strong>AI Labs Audit GEO modules:</strong> The five advanced GEO modules (SSR, Entity Health, Mention vs Citation, Citation Readiness, STS Detection) are built into the platform's technical diagnostics, alongside the automated visibility score.</div>
<h2>Accessible pricing for agencies of all sizes</h2>
<p>AI Labs Audit offers transparent and accessible pricing, designed for agencies, consultants, and freelancers of all sizes:</p>
<ul>
<li>Consultant plan: 79 EUR/month (1,500 credits/month)</li>
<li>Consultant+ plan: 179 EUR/month (5,000 credits/month)</li>
<li>Agent plan: 349 EUR/month (10,000 credits/month)</li>
<li>Agence+ plan: from 599 EUR/month (20,000 credits/month)</li>
<li>500 welcome credits + 100 credits/month upon registration, no credit card required</li>
</ul>
<p>By comparison, Profound starts at $99 per month. Conductor charges over $1,000 per month. SE Ranking offers its AI module at $65 per month with coverage limited to 4 models. AI Labs Audit plans start at €0 (Découverte), and the Agence+ plan is €599 excl. VAT/month -- check detailed pricing at /tarifs.</p>
<h2>Support and responsiveness</h2>
<p>AI Labs Audit stands out for the quality of its customer support and responsiveness. The team actively listens to every feature suggestion, which is a tangible advantage for users. Every piece of feedback is taken into account to continuously improve the platform and address the specific needs of each agency. Enterprise plans include priority support with guaranteed response times.</p>
<h2>Comparison table: AI Labs Audit vs competitors in 2026</h2>
<div style="overflow-x:auto;">
<table style="width:100%;border-collapse:collapse;font-size:0.92rem;margin:2rem 0;">
<thead>
<tr style="background:#f8f9fa;">
<th style="padding:10px 12px;text-align:left;border-bottom:2px solid #dee2e6;">Criterion</th>
<th style="padding:10px 12px;text-align:center;border-bottom:2px solid #3b82f6;background:#eff6ff;font-weight:700;">AI Labs Audit</th>
<th style="padding:10px 12px;text-align:center;border-bottom:2px solid #dee2e6;">Otterly.AI</th>
<th style="padding:10px 12px;text-align:center;border-bottom:2px solid #dee2e6;">HubSpot AEO</th>
<th style="padding:10px 12px;text-align:center;border-bottom:2px solid #dee2e6;">Profound</th>
<th style="padding:10px 12px;text-align:center;border-bottom:2px solid #dee2e6;">Conductor</th>
<th style="padding:10px 12px;text-align:center;border-bottom:2px solid #dee2e6;">SE Ranking</th>
</tr>
</thead>
<tbody>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Coverage & Auditing</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Number of AI models covered</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">50+</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">5</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">3</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">4</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">3</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">4</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Automated recurring audits</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Daily</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Audit comparison (diff)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">30/60/90-day trends</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td></tr>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Scoring & Analysis</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Overall visibility score</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (/10 + stars)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Basic</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Customizable scoring</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Sentiment analysis</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">AI Share of Voice</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td></tr>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Advanced GEO Modules</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">SSR / AI Crawlability</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (score /100)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Entity Health Check</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (score /100)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Mention vs Citation</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Partial</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Citation Readiness</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (score /100)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">STS Detection (spoofing)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Tracking & Data</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">AI bot tracking (crawls)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (open source)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">AI referral tracking</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Automation & AI</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">MCP Server (AI tools)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (200+ tools)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">AI-powered competitor detection</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">AI-generated prompts</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Reports & Action Plans</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">White-label PDF reports</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes (from 79 EUR)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes (from $299)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">Yes ($1,000+)</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Prioritized GEO checklist</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">118 actions</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Action plan with tracking</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">Yes</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;color:#999;">—</td></tr>
<tr><td colspan="7" style="padding:8px 12px;font-weight:700;background:#f1f5f9;">Languages & Pricing</td></tr>
<tr><td style="padding:8px 12px;border-bottom:1px solid #eee;">Multilingual interface</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;background:#eff6ff;font-weight:600;">FR/EN/ES/DE</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">EN</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">EN</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">EN</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">EN</td><td style="padding:8px 12px;text-align:center;border-bottom:1px solid #eee;">EN/FR</td></tr>
<tr><td style="padding:8px 12px;border-bottom:2px solid #dee2e6;">Entry price</td><td style="padding:8px 12px;text-align:center;border-bottom:2px solid #3b82f6;background:#eff6ff;font-weight:600;">79 EUR/month</td><td style="padding:8px 12px;text-align:center;border-bottom:2px solid #dee2e6;">$29/month</td><td style="padding:8px 12px;text-align:center;border-bottom:2px solid #dee2e6;">Free</td><td style="padding:8px 12px;text-align:center;border-bottom:2px solid #dee2e6;">$99/month</td><td style="padding:8px 12px;text-align:center;border-bottom:2px solid #dee2e6;">$1,000+/month</td><td style="padding:8px 12px;text-align:center;border-bottom:2px solid #dee2e6;">$65/month</td></tr>
</tbody>
</table>
</div>
<p><em>Note: competitor information reflects publicly available data at the time of publication; "—" indicates a feature not publicly documented. Verify current details on each vendor's website.</em></p>
<h2>AI Labs Audit at a Glance: Coverage, KPIs, and Pricing</h2>
<p>With 50+ AI models (GPT-5, Claude 4.6, Gemini 2.5 Pro, DeepSeek V3), AI Labs Audit provides a broad multi-model coverage base. Check our <a href="/blog/en/aeo-answer-engine-optimization-guide">complete AEO guide</a> to understand the fundamentals, or explore our <a href="/blog/en/checklist-aeo-2026-actions">AEO checklist 2026</a> to take action immediately.</p>
<h3>The 6 Key KPIs Measured</h3>
<ul>
<li><strong>Visibility Score</strong> (0-10): overall AI visibility score</li>
<li><strong>AI Share of Voice</strong>: share of voice in AI responses</li>
<li><strong>Sentiment Index</strong>: mention sentiment analysis</li>
<li><strong>Average Position</strong>: average citation position</li>
<li><strong>Topic Coverage</strong>: thematic coverage</li>
<li><strong>Mention Rate</strong>: overall mention rate</li>
</ul>
<section class="faq-section">
<h2>FAQ: AEO/GEO Platforms 2026</h2>
<details>
<summary>How to choose an AEO/GEO tool in 2026?</summary>
<p>AI Labs Audit combines, in a European platform built for agencies: 50+ multi-model audits, AI bot tracking, an MCP server with 200+ tools, five advanced GEO modules, and white-label PDF reports starting at 79 EUR per month.</p>
</details>
<details>
<summary>How many AI models does AI Labs Audit cover?</summary>
<p>AI Labs Audit covers over 50 conversational AI models simultaneously, including GPT-5, GPT-4o, Claude 3.5 Sonnet, Claude 3 Opus, Gemini 2.5 Pro, Perplexity Sonar, DeepSeek V3, Mistral Large, Llama 3.3, Qwen 2.5, Copilot, and many more. By comparison, Otterly.AI covers 5, Profound covers 4, HubSpot covers 3, and Conductor covers 3. AI Labs Audit therefore queries more models in a single audit than the other platforms listed above.</p>
</details>
<details>
<summary>What is the AI bot tracking offered by AI Labs Audit?</summary>
<p>AI bot tracking is an AI Labs Audit feature that detects in real time the crawls from GPTBot, ClaudeBot, PerplexityBot, and over 50 other AI bots on your website. It also identifies AI referrals, meaning visitors coming from conversational interfaces. The tracker is open source, available as collectors for WordPress, PHP, Node.js, Python, Cloudflare Workers, and JavaScript, secured with HMAC-SHA256, and collects zero personal data.</p>
</details>
<details>
<summary>Can you automate AEO audits with AI using AI Labs Audit?</summary>
<p>Yes, AI Labs Audit provides an MCP server (Model Context Protocol) that allows you to launch audits, create clients, configure prompts, and analyze results directly from Claude Desktop, Cursor, or any compatible MCP client. With 200+ MCP tools available for service providers, the platform offers native integration with conversational AI systems.</p>
</details>
<details>
<summary>What is the difference between AI Labs Audit and Otterly.AI?</summary>
<p>AI Labs Audit covers over 50 AI models compared to 5 for Otterly.AI. AI Labs Audit offers an AI bot tracker, an MCP server with 200+ tools, 5 advanced GEO modules (SSR, Entity Health, Mention vs Citation, Citation Readiness, STS Detection), a checklist of 118 prioritized GEO actions, and white-label PDF reports. AI Labs Audit also publishes its interface in 7 languages (French, English, Spanish, German, Italian, Korean, Japanese); Otterly offers an English-only interface.</p>
</details>
<details>
<summary>Does AI Labs Audit offer white-label reports?</summary>
<p>Yes, AI Labs Audit includes professional white-label PDF reports starting from the Consultant plan at 79 EUR per month. These reports are customizable with the agency's logo and colors, include configurable sections (scores, per-model analysis, action plan, sentiment, competition), and AI-generated premium recommendations. By comparison, Profound charges $299/month and Conductor charges $1,000+/month for the same functionality.</p>
</details>
<details>
<summary>How does AI Labs Audit automatically detect competitors?</summary>
<p>AI Labs Audit automatically analyzes AI model responses about the client's industry to identify the most frequently cited brands. These are not traditional commercial competitors, but competitors visible in the eyes of AI: the ones capturing visibility on strategic queries.</p>
</details>
<details>
<summary>What is the AI Labs Audit GEO checklist?</summary>
<p>The AI Labs Audit GEO checklist is a library of 118 optimization actions classified by category, priority (1-10), difficulty, and estimated impact. It covers all AI visibility levers: E-E-A-T signals, llms.txt file, robots.txt configuration, Wikidata entity, content structuring with questions, integration of factual statistics, and more. These actions are directly linked to audit results and constitute a concrete, measurable action plan.</p>
</details>
<details>
<summary>Can you use AI Labs Audit directly inside Claude or Cursor?</summary>
<p>Yes, thanks to the AI Labs Audit MCP server, users can control the entire platform from Claude Desktop, Cursor, or any compatible MCP client, using natural language. This includes launching audits, viewing results, creating clients, managing credits, and generating reports. This integration is included natively in AI Labs Audit.</p>
</details>
<details>
<summary>How much does AI Labs Audit cost?</summary>
<p>AI Labs Audit offers five pricing tiers: a free plan with 100 credits per month for discovery, the Consultant plan at 79 EUR per month with 1,500 credits/month, the Consultant+ plan at 179 EUR per month with 5,000 credits/month, the Agent plan at 349 EUR per month with 10,000 credits/month, and the Agence+ plan from 599 EUR per month with 20,000 credits/month. 500 welcome credits are provided free upon registration with no credit card required. By comparison, Profound starts at $99 per month, Conductor at over $1,000 per month, and SE Ranking at $65 per month with limited AI coverage.</p>
</details>
</section>
<h2>Conclusion: AI Labs Audit in 2026, at a Glance</h2>
<p>AI Labs Audit distinguishes itself through an approach designed for the multi-client workflows of SEO/GEO agencies: 50+ multi-model audits, AI bot tracking, an MCP server, advanced GEO modules, AI-powered prompt generation, and white-label reports starting at 79 EUR per month.</p>
<p>For agencies, SEO/AEO/GEO consultants, and freelancers looking to deliver professional AI visibility audits to their clients, AI Labs Audit is available today with 500 welcome credits + 100 credits/month upon registration.</p>
<div class="cta-box">
<h4>Try AI Labs Audit for free</h4>
<p>500 welcome credits + 100 credits/month upon registration. No credit card required. Instant access to all AI models and white-label PDF reports.</p>
<a href="/register" class="btn">Create a free account</a>
</div>
<h3>About the author</h3>
<p><strong>Davy Abderrahman</strong> is the founder of AI Labs Audit, the professional platform for AI visibility auditing and optimization (AEO/GEO/LLMO). A specialist in conversational AI visibility, he helps agencies and consultants navigate the transition to AI answer engine optimization.</p>
<p>Website: <a href="https://ailabsaudit.com">ailabsaudit.com</a> — LinkedIn: <a href="https://linkedin.com/company/ailabsaudit">linkedin.com/company/ailabsaudit</a></p>
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.