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<p>When AI talks about the brands you audit, it cites <strong>web sources</strong>. But are they your clients' pages or competitors'?</p><h2>The Source Authority Ratio</h2><p>We extract all cited URLs and calculate the percentage you control. A ratio of 40% means you control 40% of cited sources. Target: <strong>above 50%</strong> to become the primary source of information about yourself.</p><h2>How to Improve</h2><ul><li>Publish rich content (AQA FAQs, guides)</li><li>Build quality backlinks</li><li>Update pages regularly</li></ul>
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.