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The AI Labs Audit B2B2C model means the platform equips agencies (B2B) who then serve their own end clients (B2C). The agency keeps the client relationship and freely bills its services, while AI Labs Audit provides the technology, audits and white-label infrastructure.
What is the B2B2C Model?
B2B2C (Business to Business to Consumer) is AI Labs Audit's commercial model. The platform doesn't sell directly to companies wanting to audit their AI visibility — it equips digital agencies, GEO consultants and communication agencies who then serve their own clients.
How B2B2C Works at AI Labs Audit
The Value Chain
- AI Labs Audit (technology) → provides the platform, AI models, audit infrastructure, scoring system
- Agency (B2B) → uses the platform, adds consulting expertise, customizes with white-label
- End Client (B2C) → receives GEO audits, recommendations and Client Portal access
Benefits for Agencies
- No need to develop proprietary AI audit technology
- Complete white-label — client only sees the agency
- Free margin on audit services
- Showcase Pages generated for clients
Benefits for End Clients
- Professional, clear interface
- Read-only access to audit results
- Actionable recommendations
- Tracking over time via scheduled audits
Why B2B2C for GEO?
The GEO and AEO market is still young. Agencies, in direct contact with businesses, are the best distribution channel for this expertise.
Learn more in our article The European GEO and AEO Reference.