AEO (Answer Engine Optimization) is a strategy for optimizing content to be cited directly by AI assistants and voice search. Unlike SEO which targets search result rankings, AEO aims to position your content as the source of answers provided by ChatGPT, Claude, Gemini, and other conversational AIs.
What is AEO?
AEO (Answer Engine Optimization) represents the evolution of traditional SEO toward AI search engines. While SEO focuses on appearing in Google's top 10 results, AEO aims to be the direct answer provided by AI assistants.
Why is AEO Important?
With the rise of ChatGPT, Claude, Perplexity and other AIs, users increasingly get direct answers without visiting websites. AEO ensures your brand remains visible in this new paradigm.
Key Benefits
- Direct visibility: Your brand mentioned in AI responses
- Authority: Being cited positions you as an expert
- Qualified traffic: Users who click through are more engaged
How to Implement AEO?
Effective AEO relies on several pillars:
- Clear, well-structured content
- Answering specific questions directly
- Building E-E-A-T (Experience, Expertise, Authority, Trust)
- Using Schema.org structured data