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A backlink is a hyperlink from another website pointing to your site. Backlinks are a key ranking factor for SEO and influence how AIs perceive your content's authority.
What is a Backlink?
A backlink is a link from an external website to yours, serving as a 'vote of confidence' in your content.
Backlink Quality
- High quality: From authoritative, relevant sites
- Low quality: From spam or unrelated sites
- Anchor text: The clickable text matters
Backlinks and AEO
Being linked by authoritative sources helps AIs recognize your content as trustworthy and worth citing.
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.