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Domain Authority is a metric (usually 0-100) predicting how well a website will rank in search results. In the AI era, domain authority influences which sources AIs consider trustworthy.
What is Domain Authority?
Domain Authority (DA) is a score developed by Moz predicting search ranking potential based on backlinks, content quality, and other factors.
Factors
- Quality and quantity of backlinks
- Content quality
- Site age and history
- Technical SEO
Authority and AEO
AIs tend to cite sources with higher authority, making DA important for AI visibility.
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.