<p>AI models don't lie intentionally, but they <strong>regularly invent facts</strong> about companies. The <strong>Brand Safety score</strong> in AI Labs Audit detects these automatically for every brand you audit.</p><h2>How It Works</h2><p>Each AI response is analyzed for accuracy (0-10) and genuine knowledge. Responses with accuracy ≤ 4 or unknown brand status are flagged.</p><h2>Brand Safety Score (0-100)</h2><p>The score aggregates factual reliability across all responses. A score of 87% means 87% of AI-generated information about your brand is accurate.</p><h2>What to Do</h2><ul><li>Enrich your FAQ with AQA markup</li><li>Update Schema.org</li><li>Publish fresh, indexable content</li></ul>
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.