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NAP stands for Name, Address, Phone - the three core business identifiers that must be consistent across the web for local SEO. NAP consistency helps AIs accurately identify and cite local businesses.
What is NAP?
NAP refers to the three fundamental business identifiers: Name, Address, and Phone number that should be consistent everywhere online.
Why NAP Matters
- Helps search engines verify business identity
- Improves local search rankings
- Enables accurate Knowledge Graph entries
NAP and AI
Consistent NAP helps AIs accurately identify your business and provide correct information in responses about local services.
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.