An AISO audit (AI Search Optimization) evaluates a brand's visibility in AI search results. The term AISO emphasizes the 'search' aspect of conversational AI, as opposed to traditional Google search.
What is an AISO Audit?
An AISO audit (AI Search Optimization) analyzes a brand's visibility in artificial intelligence search results. The term AISO highlights that conversational AI systems have become true alternative search engines — users ask ChatGPT or Perplexity questions just as they would on Google.
An AISO audit is functionally identical to a GEO audit or AEO audit, with a particular focus on search queries and how AI responds by citing (or not) your brand.
AI Search: A New Paradigm
AI search fundamentally transforms user behavior:
- 60% of searches are zero-click searches
- Perplexity explicitly positions itself as "the AI search engine"
- Google integrates AI Overviews into its results
- Users formulate longer, conversational queries
An AISO audit helps understand how to optimize your content for this new search paradigm.
AISO and Other Acronyms
The AISO audit belongs to the same family as:
- AEO Audit (Answer Engine Optimization)
- GEO Audit (Generative Engine Optimization)
- LLMO Audit (Large Language Model Optimization)
- AIO Audit (AI Optimization)
- GAIO Audit (Generative AI Optimization)
- AI Visibility Audit (descriptive term)
AISO Audit with AI Labs Audit
AI Labs Audit performs a comprehensive AISO audit by testing your search prompts on a wide selection of models. We measure your Visibility Score, AI Average Position and 5 other key metrics. Check our tutorial to start your AISO audit.