The AI Average Position indicates the average rank at which your brand is cited in conversational AI responses, from 1st position (most visible) to lower positions.
What is the AI Average Position?
The AI Average Position is a metric that indicates the average rank at which your brand appears in conversational AI responses. When ChatGPT or Claude recommend multiple businesses, being cited in 1st position has much more impact than being mentioned in 5th position.
Analogy with Google SEO
In traditional SEO, we measure the average position in Google results (1st page = top 10). The AI average position works similarly but in a different context:
| Google Position | AI Position |
|---|---|
| Top 10 search results | Citation order in AI response |
| Position 1 = first link displayed | Position 1 = first recommendation cited |
| CTR decreases with position | Impact and recall decrease with position |
Why is it important?
- Premium visibility: 1st position captures most of the attention
- Trust effect: Being cited first reinforces perceived credibility
- Commercial impact: Users mainly remember the first 2-3 recommendations
How to improve your Average Position?
- Strengthen brand authority (press, backlinks, mentions)
- Create reference content in your domain
- Optimize E-E-A-T signals
- Get positive reviews on authority platforms
AI Average Position and AI Labs Audit
AI Labs Audit calculates your average position across all AI responses and displays a detailed scale: Position 1 (score 10), Position 2 (score 8), Top 3 (score 6), etc.