Perplexity AI is an AI-powered search engine that combines real-time web search with LLM response generation. Unlike ChatGPT, Perplexity always cites its sources, making it a key platform for AEO.
What is Perplexity?
Perplexity AI is an 'answer engine' that combines Google-like search with ChatGPT-like responses. Every answer includes clickable source citations.
Why Perplexity Matters for AEO
- Visible citations: Your site can be directly cited
- Qualified traffic: Users click through to sources
- Growing adoption: Increasing user base
Optimizing for Perplexity
Perplexity favors:
- Recent, updated content
- Authoritative sources
- Clear, factual information
- Good indexing and SEO