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When AI talks about the brands you audit, it cites web sources. But are they your clients' pages or competitors'?
The Source Authority Ratio
We extract all cited URLs and calculate the percentage you control. A ratio of 40% means you control 40% of cited sources. Target: above 50% to become the primary source of information about yourself.
How to Improve
- Publish rich content (AQA FAQs, guides)
- Build quality backlinks
- Update pages regularly
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
When your brand is absent from an AI answer, a competitor takes its place 37% of the time. AI Labs Audit data: sub-sample of our 3,002-answer study.