Source Authority: Control Which URLs AI Cites for Your Brand

When AI talks about the brands you audit, it cites web sources. But are they your clients' pages or competitors'?

The Source Authority Ratio

We extract all cited URLs and calculate the percentage you control. A ratio of 40% means you control 40% of cited sources. Target: above 50% to become the primary source of information about yourself.

How to Improve

  • Publish rich content (AQA FAQs, guides)
  • Build quality backlinks
  • Update pages regularly
About the author

Davy Abderrahman

Founder & CEO at

Specialist in AI visibility (AEO/GEO/LLMO), I help agencies and consultants measure and optimize their clients' presence on ChatGPT, Claude, Gemini, Perplexity and other AI answer engines. Pioneer in AI visibility auditing since December 2025.

AEO GEO LLMO AI Visibility AI Audits
Across AI answers, a brand appears just 1 time in 6. And your clients' brands?

Every question asked to ChatGPT without your client's name in the answer is a competitor recommended instead of them — measured across 6,820 real AI answers.

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