JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format used to communicate information to search engines and AI in a standardized way.
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is a linked data serialization format based on JSON. It's the format recommended by Google for implementing Schema.org structured data on websites.
Why is JSON-LD important for SEO and AEO?
JSON-LD helps search engines and AI accurately understand page content:
- Rich snippets: Enhanced display in Google results (stars, prices, FAQ)
- Knowledge Graph: Feeds Google's knowledge graph
- Conversational AI: Better context understanding by ChatGPT, Claude, etc.
- Voice Search: More accurate answers for voice queries
JSON-LD Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "AI Labs Audit",
"url": "https://ailabsaudit.com",
"description": "AI visibility audit platform"
}
</script>Most useful Schema.org types
- Organization: Company information
- Article / BlogPosting: Blog articles
- FAQPage: FAQ pages
- Product: Product pages
- LocalBusiness: Local businesses
- HowTo: Step-by-step tutorials
JSON-LD and AI visibility
JSON-LD structured data helps AI extract reliable information. A site with complete JSON-LD markup is more likely to be accurately cited by ChatGPT, Claude, or Perplexity.