PerplexityBot

What is PerplexityBot?

PerplexityBot is the crawler developed by Perplexity AI. Unlike GPTBot or ClaudeBot which primarily feed training data, PerplexityBot indexes the web in real-time for the Perplexity generative search engine.

PerplexityBot's Uniqueness

Perplexity works as a generative search engine: it queries the web in real-time, synthesizes results and cites sources with reference numbers. Being indexed by PerplexityBot means potentially appearing as a cited source in Perplexity responses.

Impact on GEO

PerplexityBot is a key crawler for any GEO strategy. With Perplexity being one of the most used AI search engines with over 100 million users, being well-indexed by PerplexityBot directly impacts your AI Share of Voice.

Tracking in AI Labs Audit

AI Labs Audit's tracking module detects PerplexityBot visits and measures crawl frequency. This data is correlated with audit results on Perplexity to understand the impact of crawling on visibility.