AI indexing is the process by which your content becomes accessible to AI systems - either through training data, RAG databases, or real-time web access. Different from traditional search indexing.

What is AI Indexing?

AI indexing refers to how your content becomes available to AI systems for generating responses.

Indexing Channels

  • Training data: Included in model training (historical)
  • RAG databases: Retrieved in real-time queries
  • Web browsing: Accessed live during conversation

Optimization

Ensure accessibility to AI crawlers, maintain updated content, and optimize for semantic search to improve AI indexing.

When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?

Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.