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<p class="lead">A GEO (Generative Engine Optimization) audit helps you evaluate a client's visibility on AI systems that generate synthesized responses. Learn how to measure and improve their presence.</p>
<h2>GEO Audit vs AEO Audit: What's the Difference?</h2>
<p>While the <a href="/glossaire/en/audit-aeo">AEO audit</a> covers all answer engines, the GEO audit focuses specifically on generative AIs.</p>
<div class="alert alert-info">
<strong>📖 Definition:</strong> See our <a href="/glossaire/en/audit-geo">GEO Audit definition</a> in the glossary.
</div>
<h2>Why is the GEO Audit Crucial?</h2>
<p>Google's AI Overviews are game-changers:</p>
<ul>
<li>They appear <strong>before organic results</strong></li>
<li>They capture a growing share of clicks</li>
<li>They synthesize multiple sources</li>
</ul>
<h2>GEO Audit Methodology</h2>
<ol>
<li>Identify generative queries</li>
<li>Analyze syntheses</li>
<li>Compare sources</li>
</ol>
<h2>Post-GEO Audit Optimization</h2>
<ul>
<li>Improve semantic structure</li>
<li>Strengthen <a href="/glossaire/en/eeat">E-E-A-T</a></li>
<li>Create snippet-optimized content</li>
<li>Use <a href="/glossaire/en/schema-markup">Schema.org</a> structured data</li>
</ul>
<p><a href="/partner-request" class="btn btn-primary">Request a free GEO audit →</a></p>
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.