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Position Zero refers to the Featured Snippet placement above organic search results. In the AI era, it represents direct answer placements that bypass traditional rankings.
What is Position Zero?
Position Zero is the featured placement above regular organic results (#1), typically showing a direct answer to the query.
Evolution
- Traditional: Featured Snippet box
- AI Era: AI Overviews and chat responses
Winning Position Zero
Format content to directly answer questions, use clear structure, and build authority to capture position zero placements.
Only 16% of brands appear when their customers ask AIs. Does yours?
Every question asked to ChatGPT without your name in the answer is a competitor recommended instead of you — measured across 6,820 real AI answers.