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What do AIs say about your clients?
Your clients ask you what AIs say about them — and they are right to worry: across the answers we analyse, only 16% of brands appear when their customers ask the question. We give you the tools to measure, understand and act — model by model.
600 free credits · no credit card · first audit in 10 minutes
or look at a real dashboard first, without creating anything
Which AI models does AI Labs Audit query?
More than 50 models including ChatGPT, Claude, Perplexity, Gemini, Mistral, Copilot, DeepSeek, Grok and Llama — native and web search.
How much does an AI visibility audit cost?
The Discovery plan is free with 600 credits included. Paid plans start at €79/month (Consultant).
Do you implement the technical recommendations on the site?
Yes, white-label. We implement Schema.org, AQA, structured FAQ and IndexNow directly on your client's site, under your brand.
Where is the data hosted?
100% in Europe, GDPR-compliant. No storage outside the EU. AI queries are routed through public provider APIs (OpenAI, Anthropic, Google) under SCC art. 46 GDPR.
Agency or brand?
Choose your starting point
You're an agency, a consultant or a freelancer
Manage your clients' visibility in AI: multi-model audits, tracking over time and white-label reports.
Create my accountYou're a brand or a company
In 2 minutes, with no account, you receive by email what ChatGPT, Gemini and Mistral answer when your customers ask their questions:
- Your presence rate in AI answers
- The names recommended instead of you
- What AIs make up about you
Free · 2 minutes · result by email within the hour · no account — on AI Labs Radar, our service dedicated to brands.
Measured on our own audits
The problem is not ranking low. It is being absent.
Here is what the AI answers we analyse show — not a consultancy estimate: our measurements, dated and documented.
of brands only appear when their customers ask AIs without naming anyone. In 8 answers out of 10, someone else holds the ground.
of audited brands have web addresses invented by AIs — plausible links to pages that never existed, sometimes visited by real prospects.
average position of a brand when it is cited. The battle is not about rank: it is about getting into the answer.
Source: our barometer — 104 audits, 6,820 answers, public methodology
Why now
AI visibility audit: how it works
For GEO agencies and consultants who report to their clients.
The transparent GEO platform: our own scores in public
It's easy to sell audits. It's rarer to expose your own. Our dashboard, our client portal, our GEO showcase — all public, updated after every audit.
Our live dashboard
AGS scores, hero grades, mention rate, sentiment, position — unfiltered. Updated after every audit. The same dashboard, white-labeled, is deployable for each of your clients.
See the dashboardOur GEO showcase
Public page designed to be cited by AIs: long-form article, structured FAQ, Schema.org, hreflang in 4 languages. The same showcase, under their identity, is generated for each of your clients.
See the showcaseOur methodology
Hero Grades A+ to F, scoring across 6 dimensions, Wilson confidence intervals — every metric documented and explainable.
Read the methodologyDiscover AI Labs Audit in 3 minutes
Full platform walkthrough: launch an audit, interpret AI visibility scores and generate a professional report.
AI audit prompts that look like your market, not a dictionary
A generic prompt measures generic visibility. To know what AIs really say about your clients, you have to ask them the questions their prospects actually ask. Our pipeline builds these prompts from each client's website and industry, classifies them by buyer-journey stage, rephrases them to stabilize the measurement, and validates them before every audit.
AI-assisted generation
From your client's website and industry, we generate a first set of relevant prompts. You adjust, add, remove — you remain the decision-maker.
Multiple reformulations
Every key prompt is asked under several different wordings. You get a distribution of mentions, not a single measurement — hence a statistically defensible score.
Native multilingual
Your prompts translated and localized in FR, EN, ES, DE. One audit, four markets, side-by-side comparable.
Content optimized for the right sector queries gains up to +41% visibility in AI answers (Princeton / Georgia Tech study, KDD 2024). Our sector prompts reveal exactly those queries. That's exactly what our AI produces by drawing on your domain expertise — an asset you own and that can't be copied.
Why measure your GEO and AEO visibility with us
Three choices that change what your score is worth — the full technical detail is documented on the platform page.
A defensible AI audit score
Five LLM judges score every answer, their drift is corrected continuously, and every audit carries a cryptographic fingerprint of its configuration. When your score moves, you know why.
A team that codes, white-label
From GEO/AEO consulting to implementation on your client's website — Schema.org, AQA, structured FAQs — under your label. Reports, portal and showcase pages in your identity.
European sovereignty and open standards
Data hosted in France, GDPR compliant, no transfer outside the EU. The AQA standard and the AI bot tracker we created are open source (MIT).
“No magic visibility promise sold by a sales rep. We give you the scientific tools to measure and understand a field nobody has mastered yet — and if you're short on time, our technical team takes over.”
The detail of the technical choices (judges, calibration, methodology) on the platform page
The AEO Checklist to Rank in ChatGPT, Claude and Perplexity
Actionable tactics ranked by impact to make your site visible to generative AIs. Updated monthly with the latest patterns.
No spam. 1-click unsubscribe. GDPR-compliant.
Frequently asked questions about AI visibility audits
How does an AI visibility audit work?
AI Labs Audit queries each AI model with your custom prompts and analyzes the responses. The system scores visibility across 6 dimensions, generates a Hero Grade from A+ to F, detects URL hallucinations, and produces a prioritized action plan. Results in minutes, white-label PDF report included.
What's the difference between GEO and traditional search?
Traditional search optimizes your visibility on Google. GEO optimizes your presence in generative AI responses. Both are complementary: good technical search also facilitates indexation by AI crawlers.
What is the AQA standard?
The AQA standard (AI Question Answer), created by AI Labs Audit, enriches your FAQs with freshness, source and maintenance metadata. It's the strongest signal to tell AI your content is reliable and up-to-date. 3 conformance levels: Basic, Standard, Full. Open source, MIT license.
What is GEO (Generative Engine Optimization)?
GEO is the discipline that measures and optimizes a brand's presence in conversational AI responses (ChatGPT, Claude, Gemini, Perplexity). AI Labs Audit queries 300+ AI models simultaneously and analyzes each response across 6 dimensions: citations, position, sentiment, coverage, source authority and semantic perception.
How much does AI Labs Audit cost?
5 plans from 0 to €599 excl. tax/month, depending on your client and audit volume. The Discovery plan is free (600 credits/month, welcome bonus included), no credit card required. Paid plans start at €79 excl. tax/month with white-label reports and scheduled audits. Transparent pricing, no commitment, change or cancel anytime.
Why choose AI Labs Audit over other tools?
AI Labs Audit is the only European platform combining AI visibility R&D, scientific measurement (not passive monitoring), open standards (AQA), 200+ MCP tools, complete REST API, and technical support. We actually query each model, we don't watch a dashboard. Data hosted in Europe, GDPR compliant.
Is traditional search dead with the arrival of GEO?
No. GEO is the natural extension of traditional search, not its replacement. Traditional search optimizes your presence on classic engines. GEO optimizes your presence in AI responses. A modern strategy covers both.