SEO (Search Engine Optimization) is the set of techniques aimed at optimizing a website's visibility in search engine results like Google or Bing.
What is SEO?
SEO (Search Engine Optimization) encompasses all techniques and strategies aimed at improving a website's positioning in organic search engine results. The goal is to increase visibility and qualified traffic from Google, Bing and other search engines.
The 3 pillars of SEO
- Technical SEO: Site performance, loading speed, indexation, architecture, HTML markup, XML sitemap, robots.txt
- On-page SEO: Content optimization, keywords, title and meta tags, heading structure, internal linking, structured data
- Off-page SEO: Backlinks, domain authority, brand mentions, presence on directories and social networks
From SEO to AEO and GEO
With the rise of conversational AI (ChatGPT, Claude, Gemini, Perplexity), SEO is evolving towards new disciplines:
- AEO (Answer Engine Optimization): Optimizing for answer engines, including Google featured snippets and AI
- GEO (Generative Engine Optimization): Optimizing specifically for generative AI like ChatGPT
- LLMO (LLM Optimization): Optimizing for large language models
Traditional SEO remains the essential foundation, but it's no longer enough. Businesses must now combine SEO, AEO and GEO to maximize their visibility across all search channels.
SEO and AI Labs Audit
AI Labs Audit lets you measure your visibility not only on traditional search engines, but also on conversational AI. The GEO Score evaluates your site's technical optimization for AI, complementing your overall SEO strategy.