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The Omnichannel AI approach ensures consistent brand presence across all AI channels: ChatGPT, Claude, Gemini, Perplexity, Copilot, and voice assistants.
What is Omnichannel AI?
The Omnichannel AI approach involves developing and maintaining consistent brand presence across all conversational AI platforms, rather than focusing on a single channel.
AI channels to cover
- ChatGPT: Market leader, 2+ billion queries/day
- Claude: Rising popularity, favored by professionals
- Gemini: Google integration, high potential
- Perplexity: Research focus, explicit citations
- Copilot: Microsoft/Bing integration
- Voice assistants: Siri, Alexa, Google Assistant
Why an Omnichannel strategy?
Each AI has its own sources and algorithms:
- ChatGPT mainly uses Bing
- Gemini uses Google Search
- Perplexity cites diverse sources
- Claude has its own knowledge base
How to audit Omnichannel presence?
- Test the same queries on each AI
- Compare mentions and positions
- Identify strengths and weaknesses by channel
- Adapt content strategy accordingly
AI Labs Audit and Omnichannel
Our platform audits 50+ AI models and configurations simultaneously for a complete view of your clients' omnichannel presence.
When a customer asks AIs without naming a brand, someone else gets recommended. What about the brands you manage?
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.