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The Presence Rate measures the percentage of AI responses, within a defined corpus of scenarios, models, protocol and period, in which a brand appears, regardless of the type of mention. It is not an overall market-level visibility measure.
What is the Presence Rate?
The Presence Rate is an AI visibility metric that measures in what percentage of AI-generated responses your brand appears, regardless of the nature of the mention. Unlike the mention rate which focuses on direct citations, the presence rate encompasses all forms of appearance: direct mention, recommendation, comparison, or simple reference.
Difference between Presence and Mention
| Presence Rate | Mention Rate |
|---|---|
| Any form of appearance in the response | Direct brand citations |
| Includes indirect references | Only explicit mentions |
| Broader view of visibility | More precise measure of awareness |
Why is it important for AI visibility?
The presence rate gives an overall view of your visibility:
- Broad coverage: It captures all forms of visibility, not just direct mentions
- Tracking over time: An increasing rate means your AEO/GEO strategy is working
- Gap identification: A low rate on certain topics reveals areas for improvement
Presence Rate and AI Labs Audit
AI Labs Audit displays the presence rate of the brands you audit on the client dashboard, with evolution compared to the previous audit. This indicator helps agencies measure the impact of their optimizations on their clients' AI visibility.
Every question asked to ChatGPT without the brand in the answer is a competitor recommended in its place: measured across 6,820 real AI answers.