Thematic Coverage measures the diversity of topics and categories in which your brand is mentioned by conversational AIs, reflecting the breadth of your visibility.
What is Thematic Coverage?
Thematic Coverage is an AI visibility metric that measures in how many different categories or topics your brand is mentioned by artificial intelligences. Expressed as a percentage, it indicates whether your visibility is concentrated on a few themes or spread across a wide range of subjects.
Why is Thematic Coverage important?
- Blind spot identification: Discover topics where you're invisible and your competitors visible
- Content strategy: Direct content creation toward uncovered topics
- Brand depth: Broad coverage reinforces the perception of overall expertise
How is Thematic Coverage measured?
AI Labs Audit tests your visibility across several question categories (general visibility, local search, reputation, competitor comparison, voice search, etc.). Thematic coverage is the percentage of these categories in which you're mentioned at least once.
How to improve your Thematic Coverage?
- Create content on uncovered topics
- Diversify the types of questions your content answers
- Develop specific pages per topic (FAQ, guides, comparisons)
- Strengthen your presence on topics where competitors are visible
Thematic Coverage and AI Labs Audit
The AI Labs Audit client dashboard displays your thematic coverage with a category-by-category breakdown, allowing you to precisely identify topics where your visibility needs improvement.