AI Features Features How it works Pricing FAQ Blog Glossary About Us Agencies
ia-technique

Machine Learning

Machine Learning is a branch of AI where systems learn from data to improve performance without being explicitly programmed.

What is Machine Learning?

Machine Learning (ML) is a subfield of artificial intelligence where algorithms learn patterns from data to make predictions or decisions.

Types of learning

  • Supervised: Learning from labeled examples (classification, regression)
  • Unsupervised: Discovering structures in unlabeled data (clustering)
  • Reinforcement: Learning by trial-and-error with rewards (RLHF for ChatGPT)
  • Self-supervised: Used by LLMs (next word prediction)

Machine Learning and LLMs

Large Language Models (LLMs) like GPT-4 and Claude use Deep Learning, an advanced form of ML:

  • Pre-training: Learning from billions of texts
  • Fine-tuning: Adaptation to specific tasks
  • RLHF: Alignment with human preferences

Impact on visibility

Understanding ML helps optimize for AI:

  • Models learn recurring patterns on the web
  • Quality content is favored by algorithms
  • Structured data helps learning
  • Consistency and repetition reinforce associations