AI optimization encompasses all techniques to maximize your mentions in AI assistant responses. Discover the strategies that work in 2025.
What is AI Optimization?
AI optimization aims to improve your visibility on conversational AIs through three complementary approaches:
📖 Definition: See our AI Optimization definition in the glossary.
AEO - Answer Engine Optimization
Optimization for answer engines (ChatGPT, Claude, Perplexity). Learn more about AEO →
GEO - Generative Engine Optimization
Optimization for generative AIs (Google AI Overview, SGE). Learn more about GEO →
LLMO - Large Language Model Optimization
Technical optimization for LLMs. Learn more about LLMO →
The 7 Pillars of AI Optimization
- Strengthen E-E-A-T
- Create structured content
- Implement Schema.org
- Ensure consistency
- Maintain freshness
- Build authority via backlinks
- Optimize for citations
Measuring AI Optimization Success
- Mention rate: Citation frequency
- Average position: Ranking in recommendations
- Sentiment: Tone of mentions
- Perplexity traffic: Visits from citations
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