AEO/GEO Monitoring Tools 2026

You're optimizing your content for AI, but how do you know if it's working? SEO had Google Search Console. AEO and GEO require their own measurement tools. Without monitoring, you're navigating blind.

The problem: AI responses change constantly. A brand cited in first position on Monday can disappear by Friday. Model updates, new indexed sources, algorithm adjustments - everything influences your visibility. Manually tracking these fluctuations across 4-5 different AIs is impractical.

This guide presents the tools available in 2026, their strengths and limitations, and how to set up an effective monitoring system without spending hours each week.

Why AI visibility monitoring has become essential

58% of searches are now "zero-click". Users get their answer directly in the AI interface, without clicking on any link. If you're not in that response, you don't exist for these users.

AEO monitoring answers critical questions: Is your brand mentioned when a prospect asks "what's the best [your category]?" Are you cited as a reliable source? How are you evolving compared to your competitors? Without data, intelligent optimization is impossible.

Key metrics to track

Before choosing a tool, let's identify what needs to be measured. Four metrics structure effective AEO monitoring.

AI Share of Voice (SoV). This is the percentage of AI responses in your industry that mention your brand. If out of 100 strategic queries, you appear in 23 responses and your main competitor in 41, your SoV is 23% versus 41%. This metric lets you benchmark your competitive position.

Citation rate. When you're mentioned, are you cited as a source (with a link) or simply mentioned? Citations with links generate referral traffic and reinforce your authority. Perplexity systematically cites its sources; ChatGPT only does so in search mode.

Sentiment and accuracy. Being mentioned isn't enough. Does AI speak positively about you? Is the information correct? A mention with outdated data or negative tone can hurt more than help.

Position in response. Being cited first in a recommendation list doesn't have the same impact as appearing in fifth position. Some tools track this granularity.

AEO/GEO monitoring tools comparison

The AEO tools market is young but structuring quickly. Here are the main solutions available in 2026.

Tool	AI covered	Pricing	Strength
Otterly.AI	ChatGPT, Perplexity, Google AIO, Gemini, Copilot	From $29/month	Broadest coverage
HubSpot AEO Grader	GPT-4o, Perplexity, Gemini	Free	Ideal for one-time audit
Profound	ChatGPT, Claude, Perplexity, Gemini	From $99/month	Detailed audits + recommendations
Conductor	ChatGPT, Perplexity, AI Overviews	Quote-based (enterprise)	Complete SEO integration
AI Labs Audit	ChatGPT, Claude, Gemini, Perplexity	From 29 EUR/month	French interface + agencies

Otterly.AI: the market reference

Otterly.AI is currently the most comprehensive tool for AEO monitoring. Its strength: coverage of 5 AIs including Google AI Overviews, often neglected by competitors. The interface allows configuring recurring queries and receiving alerts when your visibility changes significantly.

HubSpot AEO Grader: the free choice

For an initial diagnosis, HubSpot AEO Grader is ideal. The tool is free and provides an instant snapshot of your presence across 3 major AIs. Limitation: no time tracking or history. It's a one-time audit tool, not continuous monitoring.

Profound: the deep audit approach

Profound stands out for the depth of its analyses. Beyond simple presence/absence tracking, the tool evaluates the context of mentions, tone, and provides specific recommendations. Particularly suited for agencies that need to justify their recommendations to clients.

Conductor: enterprise integration

Conductor targets large organizations wanting to integrate AEO monitoring into their existing SEO stack. The advantage: unified SEO + AEO view. The disadvantage: price and implementation complexity.

AI Labs Audit: the French-language solution

AI Labs Audit specifically targets the French-speaking market and digital agencies. The tool generates professional AI visibility reports to present to clients, with an intuitive interface requiring no advanced technical expertise.

Free vs paid: what to choose?

The choice between free and paid tools depends on your context and objectives.

Free tools (HubSpot AEO Grader, trial versions). Sufficient for initial diagnosis or occasional use. Limitations: no history, no alerts, limited queries. Suited for freelancers, small businesses, or to convince management to invest in AEO.

Entry-level paid tools ($29-99/month). The sweet spot for most companies. Enable regular monitoring across multiple AIs with history. Sufficient for tracking 20-50 strategic queries and detecting changes.

Enterprise solutions ($500+/month). Justified only if you manage many brands, need advanced integrations, or operate in a very competitive sector where every visibility point counts.

How to set up effective AEO monitoring

Having a tool isn't enough. Here's the methodology for monitoring that produces actionable insights.

Step 1: Define your strategic queries

Select 20 to 30 queries that truly matter for your business. Three categories to cover:

• Brand awareness queries - "What is [your brand]?", "[your brand] reviews", "who is [your founder]?"
• Industry queries - "best [your category]", "how to [problem you solve]", "[your sector] comparison"
• Competitive queries - "[competitor] vs [you]", "alternative to [competitor]", "[competitor] or [you]"

Step 2: Establish your baseline

Before any optimization, document your current situation. For each query, note:

• Presence or absence in the response (by AI)
• Position in response if mentioned
• Information accuracy
• Tone (positive, neutral, negative)
• Presence of citation with link

Step 3: Set up weekly tracking

AI responses evolve. Weekly tracking detects significant changes without spending hours. Most paid tools allow automating this tracking.

Set up alerts for:

• Disappearance of a previously present mention
• Competitor appearance on your key queries
• Tone change (positive to negative)
• Factual error in a response about you

Step 4: Analyze and act

Monitoring only has value if it leads to actions. Each month, identify:

• Queries where you're progressing (why?)
• Queries where you're declining (what to do?)
• Unexploited opportunities (queries where no one is well positioned)
• Content to create or optimize as priority

Building your AI visibility dashboard

An effective dashboard synthesizes key data without drowning in detail. Here are elements to include.

Overview. Overall AEO visibility score (percentage of queries where you're mentioned), evolution vs. previous month, comparison with main competitor.

Performance by AI. Some brands perform better on Perplexity than ChatGPT. Identify your strengths and weaknesses by platform to prioritize optimizations.

Top queries. The 5 queries where you're best positioned, the 5 where you have the most improvement potential.

Active alerts. Recent changes requiring attention (disappearances, factual errors, negative mentions).

Interpreting your results: beyond the numbers

AEO metrics require contextual interpretation. Some reading keys.

Normal variability. AI responses aren't deterministic. The same query can give slightly different results depending on timing. Don't overreact to a one-time fluctuation - look at trends over 4-8 weeks.

Differences between AIs. Each answer engine has its preferences. Perplexity cites its sources more systematically. Claude tends to be more cautious in its recommendations. ChatGPT varies depending on whether it uses web search or not. Adjust your expectations by platform.

Correlation with your actions. When you publish new content or get press coverage, observe the impact on your AI visibility in the following 2-4 weeks. This correlation helps identify what works.

Industry context. In some sectors (finance, health), AIs are naturally more cautious and mainly cite institutional sources. Your benchmarks must account for this reality.

FAQ: Frequently asked questions about AEO monitoring