GEO Audit: Be Visible on Perplexity, SearchGPT and AI Overviews
GEO (Generative Engine Optimization) is the new frontier of search. Discover how your brand appears in generative search engine responses.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) encompasses all techniques aimed at optimizing a brand or website's visibility in generative search engine responses. Unlike traditional SEO that targets classic search results, GEO focuses on platforms like Perplexity AI, OpenAI's SearchGPT, Google's AI Overviews, and You.com.
These new search engines use artificial intelligence to synthesize complete answers from multiple sources. They don't just display a list of links: they analyze, compare, and present information in a structured way, often with direct citations to sources.
In 2026, over 30% of searches go through these generative engines. Not being visible there means losing a growing share of your potential audience.
Why GEO is Crucial in 2026
Generative search engines are transforming how users find information
Explosive Growth
Perplexity and SearchGPT are experiencing massive adoption. Users prefer synthetic answers to traditional link lists.
Direct Visibility
Being cited as a source by a generative engine means appearing directly in the answer, with a link to your site.
Competitive Advantage
Few companies optimize for GEO yet. Now is the ideal time to get ahead of your competitors.
What Our GEO Audit Analyzes
Our GEO audit examines your presence on major generative search engines:
- Perplexity AI - The most popular AI search engine, with systematic source citation
- SearchGPT - OpenAI's new engine integrated into ChatGPT for web searches
- Google AI Overviews - Google's generative responses that appear above classic results
- You.com and others - Emerging engines gaining popularity
Frequently Asked Questions About GEO Audit
What's the difference between GEO and SEO?
SEO optimizes for traditional search engines (Google, Bing) that display link lists. GEO optimizes for generative engines (Perplexity, SearchGPT) that synthesize complete answers with source citations.
Why is Perplexity important for GEO?
Perplexity has become the leader in generative search engines with millions of daily users. It systematically cites its sources, offering direct visibility to referenced sites.
How to improve GEO visibility?
Key factors include: high-quality content and expertise, structured data (schema.org), reliable sources and citations, content freshness, and domain authority.
Does a GEO audit replace an SEO audit?
No, they're complementary. SEO remains essential for Google and Bing. GEO targets a growing audience using generative engines. A complete strategy includes both.
How much does a GEO audit cost?
Our GEO audit is included in our AI visibility audit platform. Plans start at $29/month with access to all generative search engines.
Ready to Optimize Your GEO Visibility?
Discover how your brand appears on Perplexity, SearchGPT and AI Overviews
Request a GEO Audit